DAM dComm Personal Care

Unilever; Tangerang; On-site; IDR 12.000.000 - 100.000.000; Full time

Job summary

A multinational consumer goods company is seeking a skilled professional to drive business performance on TikTok Shop and Lazada. The successful candidate will manage revenue delivery, optimize platform operations, and maximize GMV through data analysis and effective content strategies. Strong analytical skills and experience in e-commerce are essential. This role offers an opportunity to work in a dynamic environment focused on diversity and inclusion.

Qualifications

• Strong analytical and agile talent who can translate insights into execution.
• Experience in managing GMV and profitability targets.
• Ability to optimize content and maximize platform performance.

Responsibilities

• Drive end-to-end business performance on TikTok Shop and Lazada.
• Oversee operations including store health, listing quality, and fulfilment.
• Monitor social commerce activities and optimize performance.
• Track daily performance and analyze key metrics for growth.
• Collaborate with cross-functional teams for joint business planning.

Skills

Analytical skills

Agility

Market analysis

Revenue management

Content optimization

Job description

Role Overview

The PC Dcommerce DAM will drive end-to-end business performance on TikTok Shop and Lazada, owning revenue delivery, platform partnership, media investment, and day-to-day store operations. This role requires a highly analytical and agile talent who can translate insights into execution, maximize GMV, and grow category share through content excellence and optimized commerce mechanics.

1. Business & Commercial Management

• Own GMV, revenue, and profitability targets for TikTok Shop & Lazada stores.
• Build and execute monthly/quarterly Joint Business Plans (JBP) with platforms.
• Lead assortment, pricing, and promo planning to maximize conversion and traffic.
• Manage forecast accuracy and stock availability across all fulfilment models.

2. Platform & Store Operations

• Oversee end-to-end operations including store health, listing quality, ratings, reviews, availability, fulfilment SLAs, and penalty avoidance.
• Optimize PDP content, keywords, SEO, and platform search ranking.
• Coordinate with supply, enabler, media, and category teams to ensure flawless execution during Mega Campaigns (e.g., 11.11, 12.12).

3. Social Commerce & Content Performance

• Monitor all social commerce activities including:
• Livestreams (KOL, Agency)
• Affiliate performance (CPS, conversion, GMV contribution)
• Short-video commerce (video posting, traffic, watch-through rate, CTR, CR)
• Assist & Advise Social Team to grow affiliate network and ensure best-deal strategies for KOL/MCN enablement.

4. Data, Analytics & Insights

• Track daily performance using platform dashboards and internal systems.
• Analyze traffic, conversion, average order value (AOV), repeat rate, media ROAS, and shopper behavior.
• Advise key growth opportunities grounded in competitor monitoring and category insights.

5. Cross-Functional Collaboration

• Work closely with Media, Enabler, Supply Chain, Finance, and Brand.
• Align marketing investments with platform needs: CPAS, GMV Max, in-app ads, affiliate boosting, and LIVE boosting.
• Drive operational discipline, cost consistency, and efficient use of Media packages.

6. Relationship Management

• Act as primary business owner for TikTok & Lazada.
• Negotiate visibility packages, media buys, co-funding, and Mega Campaign deals.
• Maintain strong day-to-day communication with platform PICs, Enabler, MCNs, and affiliates.

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.