CRM Analytics Senior Executive

Kanmo Group; Jakarta Utara; On-site; IDR 100.000.000 - 200.000.000; Full time

Job summary

A retail distribution company in Indonesia is seeking a Data Analyst to analyze customer data, track the effectiveness of marketing campaigns, and ensure data accuracy in CRM systems. The ideal candidate should possess strong communication skills, proficiency in data analysis tools including CRM systems, SQL and Excel, and experience in data visualization. This role plays a crucial part in executing data-driven strategies and enhancing customer engagement through robust data management.

Qualifications

• Ability to communicate findings to technical and non-technical audiences.
• Ability to interpret data and support business decisions.
• Strong skills in using CRM systems and data analysis tools.

Responsibilities

• Analyze customer data within CRM systems and create insightful reports.
• Track marketing and sales campaign effectiveness using CRM data.
• Segment customers to personalize marketing messages.

Skills

Data interpretation

Effective communication

CRM systems

Data analysis tools

Data visualization skills

Microsoft Excel

SQL proficiency

Tools

Salesforce

Zoho CRM

Power BI

Excel

Python

Job description

Responsibilities

• Analyzing customer data within CRM systems, identifying trends, and creating reports and dashboards to visualize insights.
• Tracking the effectiveness of marketing and sales campaigns using CRM data, measuring ROI, and identifying areas for optimization.
• Segmenting customers based on data and interactions to personalize marketing messages and target specific customer groups.
• Ensuring data accuracy within the CRM system, identifying and resolving data errors, and implementing data quality controls.
• Working with internal stakeholders to implement data-driven strategies and improve customer engagement.

Qualifications

• Ability to effectively communicate findings and recommendations to both technical and non-technical audiences.
• Ability to interpret data, identify patterns, and draw conclusions to support business decisions.
• Proficiency in CRM systems (e.g., Salesforce, Zoho CRM), data analysis tools (e.g., SQL, Excel, Python, Power BI), and data visualization software.
• Understanding of business operations, marketing, and sales strategies to effectively apply data analysis to improve business outcomes.
• CRM systems experience (e.g., Salesforce, Zoho CRM, Capillary).
• Strong skills in Microsoft Excel.
• Proficiency in SQL (experience with Python is a plus).
• Experience in using Data visualization tools (e.g., Power BI).

Company Overview

Kanmo Group was formed in 2005 as a subsidiary of the K. Aloomall Group focusing on retail distribution in Indonesia and the Indian sub-continent. Brands under the Group include Mothercare, Early Learning Centre, Gingersnaps, Justice, COACH, Karen Millen, Coast, Women’secret, Thomas Sabo, Nike Young Athletes, Wilio, Havaianas & Travel Gallery. With over 13 years of operations, Kanmo Group operates nearly 200 stores in Indonesia with a market leadership position in kids and baby segment, serving tens of thousands of customers monthly. The group has since extended its retail portfolio to include brands in fashion and accessories category, grown its distribution business and added travel retail to its growing portfolio. In 2017, Kanmo expanded its retail presence in footwear by acquiring the sole distributorship of the global brand Havaianas and launch of the concept footwear store for kids, Wilio.

Visit our company website: www.kanmogroup.com.

Follow our Instagram account @kanmo.career

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