Creative Strategist Restaurant

PT Makanan Minuman Pusat; Jakarta Utara; On-site; IDR 100.000.000 - 200.000.000; Full time

Job summary

A leading food and beverage company located in Jakarta Utara is seeking a Marketing Campaign Strategist. The ideal candidate will create innovative marketing concepts, collaborate with creative teams, and conduct research on industry trends. A Bachelor's degree in a related field and 1-2 years of experience are required. Strong communication skills and the ability to work under tight deadlines are essential for this role.

Qualifications

• 1-2 years of experience in a relevant position.
• Portfolio of campaign concepts or creative strategies is a plus.
• Ability to think strategically and creatively.

Responsibilities

• Create marketing campaign concepts for various needs.
• Develop storytelling and communication direction consistent with brand voice.
• Collaborate with teams to develop and execute creative ideas.

Skills

Creative strategy

Digital marketing

Brand marketing

Communication skills

Detail-oriented

Collaboration

Education

Bachelor's degree in Communication, Advertising, Marketing, or related field

Tools

Google Workspace

Job description

Responsibilities

• Create big ideas and marketing campaign concepts for various needs: brand awareness, seasonal campaigns, and special events.
• Develop storytelling and visual communication direction consistent with the brand voice.
• Collaborate with Senior Creative Marketing and related teams to develop and execute creative ideas.
• Provide clear creative briefs and visual direction to the design team.
• Conduct research on industry trends, audiences, and competitor insights to generate relevant and innovative ideas.
• Combine data, research, and creativity to ensure each campaign has maximum impact.
• Support the cross-division brainstorming process and ensure ideas can be effectively executed by the production team.

Qualifications

• Minimum of a Bachelor's degree in Communication, Advertising, Marketing, Visual Communication Design (DKV), or a related field.
• 1-2 years of experience in creative strategy, brand marketing, advertising agencies, or a similar position.
• A portfolio containing campaign concepts or creative strategies is a major plus.
• Ability to think strategically and creatively simultaneously.
• Able to translate briefs and insights into applicable creative ideas.
• Strong knowledge of digital marketing trends, social media content, and consumer behavior.
• Familiarity with Google Workspace tools.
• Communicative, detail-oriented, and able to work in cross-functional teams.
• High initiative and able to work under tight deadlines.