Consumer Insight Manager Indonesia

PT Transisi Mobile Indonesia; Jakarta Barat; On-site; IDR 100.000.000 - 200.000.000; Full time

Job summary

A leading mobile technology company is seeking a Consumer Insights expert to analyze user scenarios and support product planning in Indonesia. Responsibilities include market monitoring, product evaluation, and managing research projects. Ideal candidates will have over 3 years of experience in market research and a strong command of English. This is an opportunity to influence product development in a dynamic market.

Qualifications

• 3+ years of experience in market research or consumer insight.
• Ability to manage end-to-end research projects independently.
• Excellent command of English.

Responsibilities

• Track and analyze the Indonesian mobile phone market.
• Assess launch feedback and product performance.
• Independently own user research projects.

Skills

Market research

Analytical skills

Communication skills

Data analysis

Problem-solving

Education

Bachelor’s degree in Marketing, Statistics, Psychology, Sociology, Business

Tools

Excel

SPSS

Job description

Overview

As a Consumer Insights expert for the Indonesia market, you will delve into local users' usage scenarios and pain points, providing critical decision-making support for product planning and business growth. Your work will ensure our products continue to win the hearts and minds of local users.

Responsibilities

• Market Monitoring: Systematically track, monitor, and analyze the dynamics and competitive landscape of the Indonesian mobile phone market. Build and maintain a localized market intelligence system.
• Post-Launch Product Evaluation: Assess market feedback and performance of both our and competitors’ products after launch, evaluating our smartphone competitiveness in the market.
• Ad-hoc Insights Projects: Independently own end-to-end user research projects (qualitative and quantitative), utilizing methods such as focus groups, in-depth interviews, and surveys to uncover user needs and behaviors.
• Fieldwork Support: Execute fieldwork such as recruitment, moderation, and content analysis as required by headquarters.
• Video Projects: Recruit target users based on different themes and requirements, conduct interviews, and handle shooting and video editing.
• Vendor Management: Source, evaluate, and manage relationships with local third-party research vendors to ensure high-quality project execution.
• Cross-functional Support: Collaborate effectively with headquarters and cross-functional teams to complete other assigned research tasks and provide support as needed.

Requirements

• Education: Bachelor’s degree or above in Marketing, Statistics, Psychology, Sociology, Business, or a related field is preferred.
• Experience: 3+ years of experience in market research or consumer insight. Experience in technological hardware products (e.g., smartphones, smart devices) is highly advantageous.
• Language Skills: Excellent command of English (both written and spoken), with the ability to use it as a working language.
• Technical Skills: Ability to independently manage end-to-end research projects, including requirement communication, proposal design, questionnaire/discussion guide development, recruitment (qualitative), moderation, data analysis/tabulation, and reporting.
• Analytical Skills: Strong data analysis skills, with proficiency in Excel, SPSS, or other statistical tools for data mining and interpretation.
• Soft Skills: Outstanding communication, coordination, logical thinking, and problem-solving abilities. Adaptability to a dynamic work environment, with strong self-motivation and a sense of responsibility.

Screening Questions

• What\'s your expected monthly basic salary?
• Which of the following types of qualifications do you have?
• How many years\' experience do you have as a Consumer Insights Manager?
• How many years\' experience do you have in market research?
• How much notice are you required to give your current employer?
• Which of the following languages are you fluent in?