Brand Marketing Manager - FMCG

Catalyst Talent Strategy Consulting; Daerah Khusus Ibukota Jakarta; On-site; IDR 501.002.000 - 835.004.000; Full time

Job summary

A leading consulting firm is seeking an experienced Brand Marketing Manager fluent in Mandarin to lead brand strategies and marketing efforts in Jakarta. Responsibilities include overseeing strategic plans, developing marketing strategies, and driving business growth through innovation. Candidates should have a minimum of 3 years of relevant experience and excellent communication skills in English.

Qualifications

• Minimum of 3 years of experience in brand marketing or a similar role.
• Fluent in Mandarin and excellent communication skills in English.
• Proficient in brand planning and consumer analysis.

Responsibilities

• Oversee the development and execution of the brand's strategic plans.
• Develop and implement comprehensive marketing strategies.
• Drive business growth through strategic Innovation projects.

Skills

Brand marketing

Fluency in Mandarin

Digital marketing

Stakeholder management

Job description

About the job Brand Marketing Manager - FMCG

We are looking for an experienced Mandarin Brand Marketing Manager to lead our brand strategy and marketing efforts. The ideal candidate will be responsible for managing the entire marketing mix, developing innovative brand strategies, and driving business growth. Fluency in Mandarin is essential for effective communication with key stakeholders and team members.

Responsibilities

• Oversee the development and execution of the brands strategic plans, ensuring alignment with overall business goals.
• Develop and implement comprehensive marketing strategies, including New Product Development, Packaging, Pricing, and Promotional initiatives.
• Cultivate and maintain relationships with internal and external stakeholders, including teams in New Product Development, Customer Marketing, Supply Chain, and Retail channels, as well as service providers and agencies.
• Drive business growth and enhance brand equity through strategic Innovation and New Product Development projects.
• Manage Above The Line (ATL) and Below The Line (BTL) marketing budgets effectively to maximize return on investment.
• Formulate and execute a digital marketing strategy that leverages current trends and technologies to enhance brand presence and consumer engagement.
• Lead market research efforts to understand customer perceptions and behavior, translating insights into actionable strategies.

Your Qualification

• Minimum of 3 years of experience in brand marketing or a similar role, with a proven track record of strategic brand management.
• Fluent in Mandarin and excellent communication skills in English, both verbal and written, to ensure clear and effective communication across diverse teams and stakeholders.
• Proficient in brand planning, consumer analysis, and understanding market dynamics.
• Strong grasp of brand performance metrics and setting future objectives.
• Tech-savvy with a proven ability to adapt to new technologies and digital marketing tools.
• Willing to work at Pluit, North Jakarta.