BRAND MANAGER VAPE

PT LVI TECHNOLOGY NUSANTARA; Tangerang; On-site; IDR 100.000.000 - 200.000.000; Full time

Job summary

A technology firm in Tangerang is seeking a Marketing Strategist to develop innovative communication strategies and lead marketing campaigns. The ideal candidate will have 3 years of marketing experience, preferably in an advertising agency or a brand department, with strong skills in project management and proficiency in Indonesian and English or Chinese. This role involves overseeing marketing activations across various channels and requires a Bachelor's degree in Marketing, Advertising, or Communications.

Qualifications

• 3 years of relevant experience in an advertising agency or in-house brand department.
• Proven experience in managing online/offline marketing projects.
• Solid understanding of workflows for advertising design and media operations.

Responsibilities

• Develop effective communication strategies based on brand values and consumer insights.
• Plan campaign roadmaps and manage end-to-end marketing activations.
• Participate in market insight mining and write key marketing materials.
• Lead brand projects, managing timelines, budgets, and quality.

Skills

Strategic Creativity

Deep Insight

Strong Execution

Exceptional Communication

Fluency in Indonesian

Fluent in English or Chinese

Education

Bachelor's degree or higher in Marketing, Advertising, or Communications

Job description

Job description

1. Strategy & Creative Development
   • Develop effective communication strategies based on brand values, market trends, and consumer insights.
   • Excel at extracting core messages from products and the brand itself, conceptualizing and producing persuasive brand stories, marketing concepts, communication themes, and slogans.
2. Integrated Marketing Planning
   • Play a key role in structuring and planning the campaign roadmap of a series of our products.
   • Be responsible for the end-to-end planning of marketing campaign activations, ensuring creative ideas are effectively deployed across owned channels (e.g., social media, membership programs) and paid media.
3. Content Creation & Execution
   • Participate in initial market insight mining and idea generation for brand projects.
   • Write, conceptualize, and quality-check key marketing materials (e.g., video scripts, key visual copy, event concepts, brand collateral).
4. Project Management & Coordination
   • Lead brand projects independently, managing overall timelines, budgets, and quality.
   • Collaborate efficiently with internal cross-functional teams (e.g., design, compliance) and external partners (e.g., agencies), managing the process from creative pitching and vendor selection to final execution.

Requirements

1. Experience & Background
   • 3 years of relevant experience in an advertising agency, or in-house brand department.
   • Profeciency in Indonesian, and fluent in either English or Chinese.
   • Proven experience in independently managing and successfully executing integrated online/offline marketing projects. Experience in the Vape industry is a significant plus.
   • Solid understanding of the workflows for advertising design, media operations, and event execution.
2. Core Competencies
   • Strategic Creativity, Deep Insight, Strong Execution and Exceptional Communication
3. Education & Personal Attributes
   • Bachelor's degree or higher in Marketing, Advertising or Communications are preferred
   • Curious and passionate about the world with a diverse range of interests. A continuous learner who thrives on new challenges.
   • A strong team player with resilience and a positive attitude under pressure