Brand Manager (Skincare Industry)

Xander Creative Agency; Jakarta Barat; On-site; IDR 100.000.000 - 200.000.000; Full time

Job summary

A creative agency is seeking a Brand Manager to handle its skincare brand client, focusing on effective marketing strategies and brand management. The ideal candidate should have a Bachelor's degree in Marketing or related field and at least 3 years of experience in the beauty industry, demonstrating strong negotiation and problem-solving skills. The role involves leading a creative team, developing marketing strategies, and ensuring effective brand communications. Candidates with a deep understanding of consumer behavior trends will thrive in this position.

Qualifications

• Bachelor's degree in Marketing, Business, or related field.
• 3 years of experience handling beauty brands.
• Strong understanding of skincare industry trends.

Responsibilities

• Stay informed on industry trends and consumer behavior.
• Develop and execute marketing strategies to elevate sales.
• Lead the creative team and align marketing initiatives.
• Create monthly activation plans for social media.
• Direct offline and online marketing programs.
• Maintain brand voice and identity in communications.

Skills

Negotiation skills

Analytical skills

Leadership

Problem-solving

Understanding of skincare industry

Education

Bachelor's degree in Marketing, Business, or related field

Job description

About the job Brand Manager (Skincare Industry)

About Us :

Founded on May 10, 2023, Xander is a creative agency specializing in short-form video content that engages and inspires. With over 100 successful brand deals, our team of passionate, young creatives thrives on delivering impactful, results-driven videos.

As part of Xander, you'll focus on handling one of our valued brand clients, Hanna Glow.

Hanna Glow is dedicated to helping women achieve their most natural and radiant beauty with skincare and cosmetic products that are practical, affordable, and crafted from pure, natural ingredients. Certified for quality and safety, Hanna Glow delivers effective solutions inspired by nature and advanced cosmetic technology.

Key Responsibilities

• Stay Informed on Industry trends, market dynamics, and competitor activities, consumer behavior trends, and analyze consumer behavior to determine consumer persona.
• Develop and execute comprehensive annual marketing strategies to elevate sales growth and brand presence within cross-functional divisions and report it on a monthly report to the BOD.
• Led and directed the creative team to align marketing initiatives with overall business objectives, including the Graphic designer team, Content Creator team, and Creative Marketing Campaign Team.
• Create Monthly Plan activation for Social Media.
• Directing the activation of programs for both offline and online marketing initiatives
• Create brand communication for the handled brand in a communication deck and regularly update and implement it while maintaining brand voice and brand identity.

Qualifications

• Bachelor's degree in Marketing, Business, or related field;
• Strong understanding of the skincare industry, including trends and consumer behavior.
• 3 years of experience handling beauty brands with a proven track record in achieving sales growth.
• Strong negotiation, analytical, leadership, and problem-solving abilities.