Brand Manager Coffee

PT. KURNIAMITRA DUTA SENTOSA, Tbk; Tangerang Selatan; On-site; IDR 100.000.000 - 200.000.000; Full time

Job summary

A leading food and beverage company in Tangerang Selatan seeks a Product Coffee Brand Manager. The ideal candidate will manage the coffee brand, develop strategic marketing plans, and lead creative developments. Requirements include a marketing degree, strong sales mindset, and experience in the F&B industry. Join us to innovate and drive brand growth.

Qualifications

• Good understanding of the hospitality / F&B industries, especially coffee products.
• Proven ability to develop brand and marketing strategies.
• Up-to-date with the latest trends and marketing best practices.

Responsibilities

• Take brand ownership and translate guidelines into brand plans.
• Lead creative development and brainstorm innovative growth strategies.
• Measure and report monthly performance of marketing campaigns.

Skills

Marketing mix understanding

Creative thinking

Sales mindset

Market research

Brand development

Education

Degree in marketing or related field

Job description

Overview

Product Coffee Brand Manager with experience/background in the food service industry, especially coffee product.

Requirements

• Degree in marketing or related field.
• Good understanding and working experience in the hospitality / F&B industries, especially coffee products, it's a must.
• Excellent understanding of the full marketing mix coupled with a sales mindset.
• Highly creative with an ability to think out of the box.
• Proven ability to develop brand and marketing strategies and effectively communicate recommendations to executive management and reporting.
• Up-to-date with the latest trends and marketing best practices.
• Independent, self-motivated, results-driven, and able to multi-task under tight schedules.

Responsibilities

• Take brand ownership and translate the International Brand's existing guidelines into brand plans, positioning, and go-to-market strategies.
• Lead creative development, brainstorm new and innovative growth strategies.
• Provide support for product launches & Trade Fairs.
• Survey the market with sales/sales support team (local & nationwide).
• Measure and report monthly performance of all marketing campaigns, and assess against goals (ROI and KPIs).
• Monitor market trends, research target markets, and competitor activities (to identify opportunities & key issues).
• Oversee marketing and advertising activities to ensure consistency with product line strategy.
• Ensure effective & efficient utilization of advertising & promotion funds.
• Communicate with the brand's principal, customers, and influencers/public figures.

Company background

PT KMDS Tbk, founded by Hengky Wijaya in 2000, initially engaged in contracting and heavy equipment before focusing on the food and beverage industry. Located in Alam Sutera, Tangerang, the company grew from a simple business to a national scale, distributing products such as coffee, tea, and Monin premium syrup from France. PT KMDS also distributes Milk Lab, KAV, LaVazza, Santino, and bubble tea products. All products are halal and BPOM certified, and offer free training and consultation to customers. PT KMDS is ISO 9001:2015 certified with a focus on customer satisfaction and quality management.