Brand Manager

Asaba Group; Jakarta Utara; On-site; IDR 100.000.000 - 200.000.000; Full time

Job summary

A leading company in retail products is seeking a Brand Manager to develop and implement brand strategies that enhance brand identity and loyalty. This full-time role based in Jakarta demands strong leadership and a minimum of 5 years' experience in brand or product management, preferably within the stationery or FMCG sectors. Applicants must possess excellent English communication skills and be willing to travel frequently. Join an innovative team committed to growth and market leadership.

Qualifications

• Minimum Bachelor Degree for any Major.
• At least 5 years of experience in product or brand management.
• Experience in FMCG or stationery industry.

Responsibilities

• Develop comprehensive brand strategies to boost brand loyalty.
• Manage brand's visual identity and marketing materials.
• Conduct market research for consumer insights.

Skills

Leadership skills

Creative thinking

Fluent in English

Brand development

Education

Bachelor Degree in relevant field

Job description

About the role

As a Brand Manager at Asaba Group, you will play a crucial role in shaping the brand strategy and driving the company's marketing efforts for Stationery Product. Based in our Jakarta office, this full‑time position will see you managing and enhancing the brand identity, positioning and overall reputation of Asaba Group within the industry.

Job Description

• Develop and implement comprehensive brand strategies to increase brand awareness and loyalty.
• Manage the brand's visual identity, including the design and rollout of marketing materials.
• Conduct market research to gain insights into consumer perceptions and competitor activity.
• Collaborate with cross‑functional teams to ensure brand consistency across all customer touchpoints.
• Track and analyse brand performance metrics to inform future marketing initiatives.
• Stay up‑to‑date with industry trends and make recommendations for brand evolution.

Qualifications

• Minimum Bachelor Degree for any Major (preferred from Economic, Marketing or Management).
• Experience of at least 5 years as Product Manager, Brand Activation Manager or Marketing Manager.
• Experience in Stationery Industry, Retail or FMCG Business.
• Strong leadership skills with experience in managing and developing teams.
• Creative thinker with a passion for innovation and staying ahead of industry trends.
• Experience creating brand awareness, handling ATL & BTL activities.
• Must be able to speak, read and write in fluent English.
• Willing to travel out of town frequently.

Apply now for this exciting opportunity to join the Asaba Group team as a Brand Manager.