Brand and Communications Manager

PT. Alam Anugerah Lestari; Jakarta Utara; On-site; IDR 100.000.000 - 200.000.000; Full time

Job summary

A leading lifestyle brand in Jakarta Utara is seeking an experienced Brand and Communication Manager. You will develop and implement communication strategies to enhance brand awareness, ensure consistent messaging across channels, and lead content creation initiatives. Ideal candidates will have a Bachelor's in Marketing or Communications, plus at least 5 years in brand management, particularly within premium sectors. Proficiency in Mandarin is an advantage.

Qualifications

• Minimum 5 years of experience in brand, communication, or marketing roles.
• Experience in premium/luxury or consumer goods industries.
• Understanding of digital and offline brand communication.

Responsibilities

• Develop and implement brand and communication strategies.
• Ensure brand messaging consistency across communication channels.
• Lead content creation for various platforms.

Skills

Strategic thinking

Creative communication skills

Project management

Influencer engagement

Education

Bachelor's degree in Marketing, Communications, or related field

Master's degree (preferred)

Job description

Echo Nusantara

Echo Nusantara is a premium bird's nest company under the Arsari Group, dedicated to excellence in quality, experience, and storytelling. We are seeking a Brand and Communication Manager who will lead the evolution of our brand presence and shape how we communicate with the world.

Key Responsibilities

Develop and implement integrated brand and communication strategies to strengthen brand awareness and position our product as a premium offering.

Ensure consistent brand messaging across all internal and external communication channels.

Lead content creation for campaigns, media relations, press releases, digital platforms, and product storytelling.

Manage brand assets, tone of voice, and visual guidelines in collaboration with creative and marketing teams.

Coordinate with cross-functional teams (Product, Sales, Customer Experience) to ensure brand consistency across all customer touchpoints.

Monitor market trends, customer insights, and competitor activities to refine and sharpen brand strategies.

Build and manage relationships with media, KOLs/influencers, and PR agencies to drive brand visibility and credibility.

Key Requirements

Bachelor's degree in Marketing, Communications, or a related field (Master's is a plus).

Minimum 5 years of experience in brand, communication, or marketing roles, preferably in premium/luxury or consumer goods industries.

Strong strategic thinking, creative communication skills, and a passion for building distinctive brands.

Proven experience in managing PR, media, and influencer engagement.

Solid understanding of digital and offline brand communication platforms and channels.

Excellent project management and leadership abilities.

Mandarin language proficiency is a plus.