Assistant/Junior Marketing Manager Fashion & Lifestyle (Pet Industry)

Talentport; Daerah Khusus Ibukota Jakarta; On-site; IDR 100.000.000 - 200.000.000; Full time

Job summary

A growing company in the fashion and lifestyle pet industry seeks an Assistant/Junior Marketing Manager in Jakarta. The role involves developing and executing marketing strategies across B2C and B2B channels. Ideal candidates should have a degree in Marketing, 2-4 years of relevant experience, and a creative mindset. Familiarity with digital marketing and good communication skills are essential. Pet lovers are encouraged to apply.

Qualifications

• 2-4 years of experience in marketing, preferably in fashion, lifestyle, pet industry, or FMCG.
• Hands-on experience with integrated marketing campaigns.
• Ability to track KPIs and prepare performance reports.

Responsibilities

• Support planning and execution of marketing campaigns.
• Conduct market research for consumer trends.
• Manage content creation for social media and digital ads.
• Coordinate in-store promotions and community engagement events.

Skills

Experience in B2C and B2B marketing

Strong knowledge of digital marketing

Creative mindset

Excellent communication skills

Analytical skills

Education

Bachelor's degree in Marketing, Business, or related field

Job description

We are seeking a passionate and driven Assistant/Junior Marketing Manager to join our team in the growing fashion and lifestyle pet industry. This role will be responsible for developing and executing 360° marketing strategies that cover both B2C and B2B markets, ensuring brand growth across offline and online channels, including retail stores, events, and e-commerce platforms.

Key Responsibilities

Strategy & Planning

• Support the Marketing Manager in planning and executing integrated marketing campaigns (online & offline).
• Conduct market research to identify consumer trends, competitor activities, and new opportunities in the pet fashion & lifestyle segment.
• Assist in budget allocation, tracking, and reporting of marketing activities.

Brand & Communication

• Execute brand communication aligned with the company vision across offline stores, e-commerce, and B2B partners.
• Manage content creation for social media, digital ads, PR, and offline campaigns to ensure consistent brand storytelling.
• Coordinate 360° marketing communications, including digital, retail promotions, events, and partnerships.

Digital & E-commerce

• Oversee campaign execution across social media, e-commerce platforms, and digital ads.
• Monitor and optimize online performance (traffic, engagement, conversion rates).
• Work with the creative and e-commerce teams to enhance product visibility and online campaigns.

B2B & Partnerships

• Support marketing activations for B2B clients (retail partners, pet stores, cafes, grooming services).
• Collaborate with business development teams for joint promotions, trade shows, and partnership events.

Events & Offline Marketing

• Coordinate in-store promotions, product launches, and community engagement events (pet fairs, exhibitions).
• Ensure smooth execution of brand presence in offline channels.

Analytics & Reporting

• Track KPIs across online and offline marketing channels.
• Prepare performance reports and provide insights for future campaigns.

Requirements

• Bachelor's degree in Marketing, Business, Communications, or related field.
• 2-4 years of experience in marketing (fashion, lifestyle, pet industry, or FMCG preferred).
• Hands-on experience in both B2C and B2B marketing.
• Familiar with 360 marketing communication, including digital, offline, and partnership activations.
• Strong knowledge of digital marketing, social media, and e-commerce platforms.
• Creative mindset with a passion for fashion, lifestyle, and pet culture.
• Good understanding of branding, event management, and trade marketing.
• Analytical skills to measure and optimize campaign performance.
• Excellent communication and project management skills.
• Ability to work independently and in a team.
• Willingness to travel for events and offline activations.
• Pet lover is a plus!