Assistant Brand Manager

Commercial; Jakarta Barat; On-site; IDR 200.000.000 - 300.000.000; Full time

Job summary

A leading marketing firm in Jakarta Barat is looking for an experienced marketing professional to develop brand strategies, analyze performance, and lead planning processes. The ideal candidate has 3-4 years of experience in brand management or marketing, with a focus on data analytics. A bachelor's degree in Marketing or a related field is required, along with a strong analytical mindset and excellent communication skills. This role offers the opportunity to work collaboratively with cross-functional teams.

Qualifications

• 3-4 years of experience in marketing or brand management roles.
• Experience in market research agencies or analytics.
• Strong analytical and data-driven decision-making capabilities.

Responsibilities

• Develop and monitor brand strategies under supervision.
• Lead brand planning processes and objective setting.
• Analyze brand performance and market data for optimizations.

Skills

Marketing strategy development

Brand management

Analytical skills

Market research

Education

Bachelor's degree in Marketing or related field

Job description

Responsibilities

• Strategize, develop and monitor brand strategies for assigned brands under supervision of manager — including defining brand purpose, USP, and communication pillars, in collaboration with creative team for execution.
• Lead brand planning process, including objective setting, marketing roadmap, budget allocation, execution monitoring, through close cross-functional teams (commercial, product, creative, digital) to ensure brand strategy is well-aligned and executed effectively.
• Own day-to-day strategic and operational marketing decisions independently, while consulting the Marketing Manager for larger or high-impact decisions.
• Continuously analyze brand performance, market data, and campaign results to identify insights and optimization opportunities.
• Initiate market and competitor research, conclude insights, and translate findings into data-backed actionable marketing direction.

Qualifications

• Bachelor’s degree in Marketing, Business, Data Analytics, or Communications — ideally with a strong foundation in analytical or research-based coursework (market research experience is highly preferred).
• 3-4 years of experience in marketing, brand management, or strategic marketing roles, with proven involvement in data-based decision-making.
• Experience in market research agencies, marketing analytics, or brand strategy consulting is highly valued.
• Demonstrated ability to analyze marketing performance, consumer insight, and competition trends, and translate findings into actionable strategies.
• Experience in FMCG, or e-commerce industries preferred, but candidates from consulting, analytics, or research backgrounds with strong business acumen are welcome — as long as they have a keen interest in brand and marketing.
• Strong grasp of brand and marketing strategy development.
• Market research.
• Understanding of budget allocation, forecasting, and performance tracking.
• Comfortable working with data and spreadsheets — enjoys figuring things out through numbers, identifying patterns, and drawing logical conclusions (doesn’t have to be advanced in Spreadsheet, but should be keen and excited to explore).
• Solid presentation and storytelling ability.
• Curious and analytical mindset - constantly connects dots between data, consumer behavior, and business results.
• Emerging leadership capability - able to coach or guide junior members constructively.