Aquaculture - Commercial Marketing Manager

Michael Page; Indonesia; On-site; IDR 1.000.166.000 - 1.500.251.000; Full time

Job summary

A leading global aquaculture firm in Indonesia seeks an experienced Marketing Lead to develop regional strategies for growth and drive sustainable marketing initiatives. The role includes executing Go-to-Market strategies, managing cross-channel marketing, and gathering consumer insights. Candidates should have a Bachelor’s degree in Marketing or related field, at least 5 years of experience in marketing roles, and proven success in fast-moving categories. This position offers an opportunity to shape a growing region in a dynamic environment.

Benefits

Opportunity to shape and scale a region

Dynamic, global environment

Qualifications

• Minimum 5 years in marketing roles within SEA or EA.
• Proven Go-to-Market success in fast-moving categories.
• Experience in B2B and B2C marketing.

Responsibilities

• Develop and execute comprehensive Go-to-Market strategies.
• Design customer-journey-based marketing funnels.
• Drive growth in awareness, trial, and loyalty.

Skills

Go-to-Market strategies

Cross-channel marketing

Fluency in English

Growth acceleration

Consumer insights

Education

Bachelor's degree in Marketing, Business, or related field

Master's degree (MBA)

Job description

About Our Client

The client is a global leader in sustainable aquaculture, specializing in premium seafood products with a strong focus on responsible farming and environmental stewardship. They operate across multiple regions, including Asia, and are known for combining high-quality standards with a commitment to social and ecological sustainability—making them a trusted partner for retailers, food service, and consumers seeking ethically sourced products.

Job Description

Key Responsibilities

• Regional Marketing Strategy & GTM Leadership
  • Develop and execute comprehensive Go-to-Market strategies tailored to SEA and EA markets.
  • Localize global product concepts and create regional value propositions.
  • Identify growth pockets, channel opportunities, and category trends.
• Growth Acceleration & Demand Generation
  • Design customer-journey-based marketing funnels across channels.
  • Drive sustainable growth in awareness, trial, conversion, and loyalty.
• Cross-Channel Marketing Execution
  • Develop integrated marketing plans across retail, e-commerce, digital, and trade marketing.
  • Oversee campaign planning, execution, tracking, and optimization.
• Market & Consumer Insights
  • Gather and translate consumer insights and market data into actionable strategies.
  • Evaluate pricing, competitive landscape, and channel performance.
• Regional Business Development Support
  • Partner with commercial teams for customer acquisition and channel expansion.
  • Build business cases for new opportunities.
• Hands-On Leadership
  • Operate with an entrepreneurial mindset and build processes in early-stage markets.
  • Work cross-functionally with Sales, Supply Chain, Operations, and Global Marketing.
• Product & Portfolio Management
  • Support global teams in regional NPD prioritization and feasibility.
  • Adapt packaging, claims, pricing, and positioning to local needs.
• Trade Marketing & Channel Activation
  • Develop trade marketing programs to support distributor performance.
  • Lead category development initiatives with key channel partners.

The Successful Applicant

Essential

• Bachelor's degree in Marketing, Business, or related field.
• Minimum 5 years in marketing roles within SEA or EA.
• Proven Go-to-Market success in fast-moving categories.
• Experience in B2B and B2C marketing, private label & branded.
• Cross-channel marketing experience (retail, digital, e-commerce).
• Fluent in English.

Preferred

• Master's degree (MBA).
• Certifications in digital marketing, brand strategy, or insights.
• Experience in food, FMCG, or seafood.
• Experience in matrix/global organizations.
• Additional Asian language(s).

What's on Offer

• Opportunity to shape and scale a region from the ground up.
• Work in a dynamic, global environment with cross-functional collaboration.