Ads Specialist

PT Situjujur Nusantara Sejahtera; Kuta Selatan; On-site; IDR 200.000.000 - 300.000.000; Full time

Job summary

A performance-driven advertising agency in Bali is seeking an Ads Specialist to manage and optimize paid advertising campaigns. This on-site role focuses on driving results such as leads and conversions over mere impressions. Responsibilities include planning campaigns on Google Ads and Meta Ads, conducting audience research, optimizing budgets, and analyzing performance data. Ideal candidates have 3-5 years of relevant experience and a strong understanding of performance marketing. Competitive salary based on expertise.

Qualifications

• 3-5 years experience in running paid ads with real transactions.
• Mastery of Advanced Google Ads and Meta Ads.
• Comfortable with analytics and tracking tools.

Responsibilities

• Plan, launch, and manage performance-driven ad campaigns.
• Conduct audience and keyword research.
• Create ad copy that converts and analyze performance.

Skills

Performance marketing

Google Ads

Meta Ads

Data analysis

Keyword research

Bidding strategy optimization

Tools

Google Analytics 4

Meta Pixel

Conversion API

Job description

Are you data-driven, obsessed with performance metrics, and passionate about running ads that actually generate sales—not just impressions?

We’re looking for an Ads Specialist to manage and optimize paid advertising campaigns with a strong focus on real results: leads, conversions, and revenue.

About the Role

This is an on-site position in Bali (Mumbul, Nusa Dua). Remote working is not available.

As an Ads Specialist, you’ll be responsible for end-to-end management of paid advertising campaigns across Google Ads and Meta Ads, from strategy and setup to optimization and scaling. This role is for someone who understands numbers, funnels, audiences, and how to turn ad spend into measurable business outcomes.

Responsibilities

• Plan, launch, and manage performance-driven campaigns on Google Ads (Search, Display, YouTube) and Meta Ads (Facebook & Instagram)
• Conduct keyword research, audience research, and bidding strategy optimization
• Build and optimize retargeting funnels and lookalike audiences
• Monitor and optimize campaigns based on ROAS, CPA, CPL, CTR, and other key KPIs
• Manage and optimize ad budgets to maximize efficiency and performance
• Set up and monitor tracking systems (GA4, UTM, Meta Pixel, Conversion API)
• Perform A/B testing on ads, audiences, and landing flows
• Create and refine basic ad copy that converts (hooks, headlines, CTAs)
• Analyze data and provide performance insights and improvement recommendations
• Stay updated with platform changes, algorithm updates, and industry best practices

Requirements

• Minimum 3–5 years of experience running paid ads for businesses with real transactions (sales / leads), not awareness-only campaigns
• Strong mastery of Advanced Google Ads and Meta Ads
• Solid understanding of performance marketing funnels and customer behavior
• Proven experience handling budgets and producing measurable results
• Comfortable working with analytics and tracking tools
• Detail-oriented, analytical, and results-focused

Why Join Us

• Your results matter – Performance is measured by revenue, bookings, and growth, not vanity metrics.
• Play bigger, move faster – Handle meaningful budgets, make decisions, and scale what works—no red tape.

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