Activation & Engagement Analyst

Asuransi Astra; Daerah Khusus Ibukota Jakarta; On-site; IDR 200.000.000 - 300.000.000; Full time

Job summary

A prominent insurance firm in Jakarta is seeking a passionate individual to manage brand activation initiatives across various channels. This role involves event management, evaluation of marketing activations, and collaboration with numerous teams and partners. Ideal candidates will have a Bachelor's degree in Communication or Management, with strong analytical, negotiation, and corporate communication skills. Fresh graduates are welcome to apply for this dynamic position.

Qualifications

• Bachelor’s degree in Communication, Management, or related field.
• Open for fresh graduates.
• Understanding of Integrated Marketing Communication and channel integration.
• Excellent analytical thinking and turning data into insights.
• Strong negotiation and stakeholder management skills.

Responsibilities

• Plan and evaluate brand activation initiatives.
• Manage events, sponsorships, and marketing activations.
• Develop post-activation reports by analyzing performance.
• Collaborate with teams and external partners.
• Conduct negotiations with vendors and stakeholders.

Skills

Analytical thinking

Negotiation

Stakeholder management

Corporate communication

Creativity

Education

Bachelor’s degree in Communication, Management, or related field

Job description

Responsibilities

• Plan, execute, and evaluate brand activation initiatives across offline and online channels
• Manage and support events, sponsorships, and integrated marketing activations
• Develop post-activation reports by analyzing event performance and audience engagement to generate actionable insights
• Collaborate with internal teams and external partners to ensure seamless execution
• Conduct negotiations with vendors, partners, and stakeholders
• Monitor trends and audience behavior to keep activations relevant and impactful
• Support cross-functional communication, including corporate communication and media-related activities

Minimum Qualifications

• Bachelor’s degree in Communication, Management, or a related field
• Open for fresh graduates
• Understanding of Integrated Marketing Communication and offline–online channel integration
• Excellent analytical thinking with the ability to turn data into insights
• Strong negotiation and stakeholder management skills
• Good corporate communication skills with the ability to align messaging to business objectives
• Solid understanding of the business landscape and media ecosystem
• Trend-savvy, creative, and able to think beyond conventional solutions
• High level of ownership, flexibility, and willingness to go the extra mile when needed
• Able to work individually or as a team