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Location: St Albans, GB

Brand Manager - Paxo and Bisto

Permanent

Based in St Albans/WFH

This role will be a great opportunity for a resilient, talented, ambitious self-starter Brand Manager to join the Flavouring &Seasoning Marketing team at Premier Foods. Bisto is the number 1 gravy brand with over 75% share in the UK market and the #1priority brand within F&S & a priority brand in total Premier Foods (in terms of RSV only behind Mr Kipling & Batchelors). Bisto is looking to transform the gravy category in the next few years & expands its footprint beyond gravy. Paxo is the number 1 stuffing brand with 69% share in the UK market and is looking to strengthen its positioning with breadcrumbs and other adjacent categories.

The role reports into the Marketing Controller for the £171m RSV Bisto & Paxo portfolio, with a particularly focus and accountability on Paxo, where you will have primarily responsible for the Paxo portfolio in UKI and support the International and Foodservice teams. Bisto & Paxo both have exciting plans for future developments, which need someone to evolve and also brilliantly execute in market.

You need to be keen to support the Marketing Controller to drive growth of two of the Nations Favourite Iconic brands Bisto and Paxo, putting insight at the heart of everything we do, flexing your project management skills, bringing a growth mindset to learning and demonstrating their passion for food through a strong collaborative cross functional leadership style. Commercial effectiveness underpins everything we do and strengths in this area are certainly well respected in the business.

What we need from you?

• Already operating at Brand Manager or very experienced Assistant Brand Manager looking for the next step.
• Ideally at least 3 years UK FMCG experience, but previous local marketing role is a must.
• Passion for Food is a must. Preferred marketing experience within Food and Drink categories.
• A commercially and analytically aware individual, who is comfortable developing and presenting business cases in an organisation which makes investment decisions on the back of robust data-based recommendations.
• Strong bias for action and agility in getting things done, with a high level of personal accountability.
• Experience in creating and delivering Innovation (inc NPD & EPD) and leading a gate process from concept to execution.
• Experience working with external agencies.
• A ‘consumer first’ mindset who places them at the core of everything that they do.
• An individual who has a track record of getting the best out of others with a collaborative and inclusive style.
• Experience of Kantar/Circana (IRI or equivalent)

What you'll be doing?

Financials and business analysis:

• Manage P&L, including monthly performance reporting, identification of key performance drivers, pricing & promotion recommendations.
• Monitor, analyse & report on external performance and competitor activity to identify risks and opportunities.
• Highly analytical – able to identify key insights and action plans from a complex array of data.
• Responsible for the day to day budget management for the Paxo Brand.

Brand communications:

• Lead all BTL activity such as shopper marketing, sampling & digital activation, PR programs, co-ordinating brand communication materials such as in-store POS, website & ECOM images for external customers.
• Support Commercial Managers for Brand Sell-In presentations taking lead to creating and delivering outstanding experiences for buyers.

Innovation and Project management:

• Work with the Innovation and Marketing controller to establish the longer NPD and EPD pipeline for your portfolio.
• Full accountability for executing Brand led NPD/EPD projects (e.g. flavour/variant extensions, product/pack updates, etc.) under-pinned by insight through internal approval processes, across Retail.
• Includes: developing winning concepts & product & packaging delivered against this; leading the cross functional project team; building the commercial business case; creating launch plans; working with commercial functions to develop compelling retailer sell-in story.
• Support Retail, Foodservice & International Innovation teams on longer-term NPD projects.

Brand Planning (lead for Paxo & support for Bisto), work alongside Controller for Bisto & Paxo).

• Implement the in-year marketing plan & developing course-correction in year.
• Development of forward strategy & winning plan to grow the Paxo & Bisto brands.
• Day to Day brand and product management.
• Ambassador for the brand portfolio and key day to day contact with all stakeholders.
• Drive internal engagement around our brand & our launches.
• Key contact with factories and project management working through the plans and ensure cross functional working. o Work closely with commercial teams to develop & execute competitive plans, represent the brand externally, influence ranging decisions and improve the quality of in-store execution .

What we offer you in return...?

• Bonus
• Up to 7.5% pension
• Life assurance
• Wide range of online and in-house training
• Access to an employee discount scheme, with access to hundreds of nationwide retailers

Ready to apply...?

Click apply, submitting an up-to-date CV tailored to this opportunity. We look forward to hearing from you.

A great British food company

Premier Foods is one of Britain’s biggest listed food companies, employing over4,000 colleagues at 13 manufacturingsites and offices up and down the country.

Many of our brands have been part of UK lifefor more than a century and you’ll find them in 90% of British households.

At Premier foods we believe in inclusion, authenticityandindividuality.We aim to ensure all existingand futurecolleagues are given equitable opportunities and are respected, valued and encouraged to bring their true authentic selves to workno matter who they are, what they look like, who they love or what they believe in.Our culture is one where everyone is welcome.