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Diageo

Manchester, United Kingdom

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Yes

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588068a86e26

3

05.05.2025

19.06.2025

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Description

Diageo was created in 1997 but its business is built on the principles and foundations laid years before by giants of the industry – Arthur Guinness, John Walker, Elizabeth Cumming and many more. Today, Diageo is a world class leader in beverage alcohol, producing an outstanding collection of over 200 brands and owning the top two largest spirit brands in the world, Johnnie Walker and Smirnoff, along with 20 of the world’s top 100 spirit brands. Its portfolio also includes Crown Royal, J&B, Buchanan’s and Windsor Whiskies, Cîroc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray, and Guinness.

We have identified an opportunity to accelerate our luxury agenda by increasing our Premium and Super Premium market share and NSV. To achieve this, we have created a dedicated luxury business unit in our GB Market to build distinctive iconic luxury brands and implement strategies via strong customer partnerships across all channels. This business unit will be the experts for all things Luxury, with strong partnerships, strategic vision, brand passion, and a desire to shape the future with us. This is a dynamic and exciting opportunity with massive growth ambitions to work with iconic global luxury brands.

More about Diageo is available at its website:

ROLE DIMENSIONS

This role is a key leadership position, reporting to the Head of Luxury On-trade and responsible for growing the P&L of the most premium outlets in the GB on trade. It leads a team based in North England comprising Key Account Managers, Activation Executives, and Customer & Culture Marketing Managers. You will lead a motivated team that builds strong customer relationships and grows our brands across your region.

This role embodies Diageo’s ambition: to become the world's best-performing, most-trusted consumer goods company and to build category-leading partnerships with industry-leading outlets. We seek someone with a sophisticated sense of style, capable of presenting themselves and our products to reflect the luxury brand's image and values.

The Luxury On-trade team plays a crucial role in transforming Diageo’s presence in the top 10% of on-trade accounts, connecting our brands with luxury consumers. The CSMs will take a leadership role in this transformational journey as Diageo advances its luxury ambitions.

TOP ACCOUNTABILITIES

1. Responsible for driving the internal P&L delivery and external market share growth of the Diageo Luxury portfolio in the region. Lead the team to success by providing strategic direction, using market knowledge and outlet data to develop winning plans that increase share and deliver exponential on-trade P&L growth.

2. Partner with the Diageo Luxury Marketing team to embed our brands in culture through outlet activation, driving talkability and availability.

3. Build and maintain senior-level relationships with owners/managers of key retail groups in your account portfolio.

4. Achieve distribution and execution targets each month, quarter, and year.

5. Create and foster an inclusive team culture that inspires and shapes the future of the channel, developing world-class customer relationships.

IDEAL EXPERIENCES / QUALIFICATIONS / CAPABILITIES

1. Leadership and commercial experience in luxury product categories or high-end accounts in the on-trade sector is preferred.

2. A proven track record managing influential retail customers and building new opportunities; previous sector experience is essential for success.

3. Deep understanding of what matters to influential on-trade GB customers and using insights to drive strategic commercial planning.

4. Awareness of current trends in on-trade and third-space venues, with strong relationships with key industry influencers.

5. Experience building and activating luxury brands in collaboration with central marketing teams, demonstrating brand-building capabilities and robust decision-making skills across commercial and marketing levers.

6. In-depth knowledge of spirits and alcohol (& non-alcoholic drinks) categories. Passion for premium and super-premium brands, customers, and consumers.

7. Advanced negotiation and customer relationship skills.

8. Strong commercial understanding, P&L literacy, numerical and analytical skills, with accountability for performance.

9. Ability to forge strong cross-functional relationships and interact confidently with senior internal and external stakeholders to achieve business outcomes.

10. Effective networking skills to manage multiple external customers and collaborate internally to create value.

11. Proactive, entrepreneurial mindset to grow existing accounts and acquire new customers ahead of competitors.

Your job isn’t complete until our products are visible to consumers and you actively engage them through awareness and brand passion. This is a commercial role focused on success and customer loyalty, complemented by marketing activations.

Celebrating our inclusive and diverse culture is core to Diageo’s purpose of “celebrating life every day everywhere”. We value everybody, regardless of background, disability, religion, gender identity, sexuality, or ethnicity.

We recognize that thriving teams depend on diverse talent with a range of backgrounds, skills, and capabilities across our global operations, reflecting our broad consumer base.

Flexibility is key to success; many staff work flexibly, including part-time, compressed hours, and remote work.

We ensure reasonable accommodations for individuals with disabilities during the application, interview, and employment processes.

Don’t let anything stop you from applying!

Worker Type : Regular

Primary Location: 1HQ

Additional Locations :

Job Posting Start Date : 2024-06-17