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BENEFIT COSMETICS
Digital Marketing Manager
Job summary
A growing beauty sector company is seeking a Digital Marketing Manager to lead multi-channel campaigns, focusing on performance marketing and demand generation. Candidates should have over 5 years of experience with tools like Google Ads and GA4. This role offers a dynamic work environment in Cheshire, with opportunities to impact digital strategies significantly.
Benefits
Qualifications
- 5+ years’ experience in digital marketing or performance marketing.
- Proven ability to run paid search and social campaigns.
- Analytical and confident in working with data.
Responsibilities
- Plan and deliver multi-channel marketing campaigns.
- Manage digital channels including Google Ads and SEO.
- Oversee paid media with agency partners.
Skills
Tools
We’re recruiting aDigital Marketing Managerwith strong expertise inperformance marketing, demand generation, and multi-channel campaigns to join our client in a fast growing beauty sector. You’ll take ownership of CRM, automation, paid media, SEO, and digital journeys. They work 5 days a week from their Cheshire based office.
- Plan and delivermulti-channel marketing campaigns
- Manage digital channels:Google Ads, Meta Ads, LinkedIn Ads, SEO, CRM, automation, CMS.
- Oversee paid media with agency partners, optimising for ROI.
- Define and optimise customer journeys across web, email, and mobile.
- UseGA4 and analytics dashboardsto report, test, and improve performance.
- Stay ahead ofdigital trends, AI tools, and competitor activity.
- 5+ years’ experience indigital marketing, performance marketing, or demand generation.
- Proven ability to runpaid search (PPC), paid social, SEO, and CRM campaigns, briefing and managing agency partners.
- Hands-on skills withGoogle Ads, Meta Ads, GA4, CMS, and marketing automation.
- Analytical, commercially minded, and confident working with data.
- Experience in healthcare, aesthetics, or beauty marketing is desirable.
Why join?
- Dynamic, fast-paced sector with strong growth trajectory
- Opportunity to shape digital strategy and campaigns with real impact
- Collaborative, commercially focused environment
- Competitive, negotiable salary package
* The salary benchmark is based on the target salaries of market leaders in their relevant sectors. It is intended to serve as a guide to help Premium Members assess open positions and to help in salary negotiations. The salary benchmark is not provided directly by the company, which could be significantly higher or lower.