Digital Marketing Manager

Creative Resource; Congleton; On-site; GBP 60,000 - 80,000; Full time

Job summary

A growing beauty sector company is seeking a Digital Marketing Manager to lead multi-channel campaigns, focusing on performance marketing and demand generation. Candidates should have over 5 years of experience with tools like Google Ads and GA4. This role offers a dynamic work environment in Cheshire, with opportunities to impact digital strategies significantly.

Benefits

Dynamic, fast-paced sector

Opportunity to shape digital strategy

Collaborative environment

Negotiable salary package

Qualifications

• 5+ years’ experience in digital marketing or performance marketing.
• Proven ability to run paid search and social campaigns.
• Analytical and confident in working with data.

Responsibilities

• Plan and deliver multi-channel marketing campaigns.
• Manage digital channels including Google Ads and SEO.
• Oversee paid media with agency partners.

Skills

Performance marketing

Demand generation

Multi-channel campaigns

Google Ads

Meta Ads

SEO

Analytics

CRM

Marketing automation

Tools

GA4

CMS

Job description

We’re recruiting aDigital Marketing Managerwith strong expertise inperformance marketing, demand generation, and multi-channel campaigns to join our client in a fast growing beauty sector. You’ll take ownership of CRM, automation, paid media, SEO, and digital journeys. They work 5 days a week from their Cheshire based office.

Responsibilities:

• Plan and delivermulti-channel marketing campaigns
• Manage digital channels:Google Ads, Meta Ads, LinkedIn Ads, SEO, CRM, automation, CMS.
• Oversee paid media with agency partners, optimising for ROI.
• Define and optimise customer journeys across web, email, and mobile.
• UseGA4 and analytics dashboardsto report, test, and improve performance.
• Stay ahead ofdigital trends, AI tools, and competitor activity.

Requirements:

• 5+ years’ experience indigital marketing, performance marketing, or demand generation.
• Proven ability to runpaid search (PPC), paid social, SEO, and CRM campaigns, briefing and managing agency partners.
• Hands-on skills withGoogle Ads, Meta Ads, GA4, CMS, and marketing automation.
• Analytical, commercially minded, and confident working with data.
• Experience in healthcare, aesthetics, or beauty marketing is desirable.

Why join?

• Dynamic, fast-paced sector with strong growth trajectory
• Opportunity to shape digital strategy and campaigns with real impact
• Collaborative, commercially focused environment
• Competitive, negotiable salary package

Our Commitment to DiversityWe are committed to improving diversity, equity and inclusion within the sectors we serve. We encourage applications for this role from all backgrounds and communities and offer equal opportunities to all candidates regardless of race, religion, gender, sexuality, disability, age, and any other protected status. Should you require any reasonable adjustments at any point in the recruitment process we are very happy to discuss and work with you to accommodate these.