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Market Research à Grande-Bretagne

Marketing Manager

missiontranslate

Birmingham
Sur place
GBP 40 000 - 60 000
Il y a 30+ jours
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Marketing Manager
missiontranslate
Birmingham
Sur place
GBP 40 000 - 60 000
Plein temps
Il y a 30+ jours

Résumé du poste

A leading translation services company in Birmingham seeks an experienced Marketing Manager to drive marketing strategies and campaigns. This role involves collaborating with a creative team and managing various marketing activities to enhance brand presence and effectiveness. The ideal candidate has a Bachelor's degree in marketing and proven capabilities in campaign development and team management.

Qualifications

  • Proven experience developing marketing plans and campaigns.
  • Strong project management and multitasking skills.
  • Metrics-driven marketing mind with an eye for creativity.

Responsabilités

  • Establish positioning and develop marketing plans with specific objectives.
  • Lead execution of marketing programs from start to finish.
  • Analyze customer insights to build successful strategies.

Connaissances

Marketing campaign development
Team management
Strong communication skills
Content writing

Formation

Bachelor's degree in marketing or related field

Outils

HubSpot
CRM tools
Description du poste

This job is brought to you by Jobs/Redefined, the UK's leading over-50s age inclusive jobs board.

At Mission Translate, marketing is about understanding people - and building awareness about how our products/services can satisfy their needs. We're looking for an experienced and versatile marketing manager who is hungry to do this and more.

We are also offering the opportunity to work with two of the best marketing professionals in the country!

Our ideal candidate has experience developing and executing marketing campaigns while managing and inspiring a team. He/she will be comfortable with day-to-day marketing activities, as well as long-term strategy, thriving with tight deadlines and changing needs. If you are a people-person who loves the rewarding challenge of building a brand, we want to hear from you.

Objectives of this Role

  • Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments
  • Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration
  • Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies
  • Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics
  • Partner with email, performance marketing and web teams to design, test and evolve lead nurturing tactics.

Daily and Monthly Responsibilities

  • Working in partnership with the creative team, develop creative briefs and guide creative direction to meet objectives for all advertising and public-facing communications, including print, digital, and video assets
  • Conceptualize and execute on multi-channel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging across all channels
  • Manage content and updates for customer and internal touch points, establishing budget guidelines, participating in events, documenting business processes, and providing additional sales support
  • Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads
  • Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly
  • Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets

Skills and Qualifications

  • Bachelor's degree in marketing, business, or related field
  • Excellent written and verbal communication skills
  • Proven experience developing marketing plans and campaigns
  • Strong content writing skills - with an ability to ensure content is on-brand and engaging of it's target audience
  • Strong project management, multitasking, and decision-making skills
  • Metrics-driven marketing mind with eye for creativity
  • Experience with HubSpot, marketing automation and CRM tools

Preferred Qualifications

  • Master's degree a plus
  • Proven proficiency with online marketing and social media strategy
  • Proven experience successfully utilising interactive applications and networking platforms
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