Market Research Analyst à Grande-Bretagne

About Consulting at RSM UK

Consulting brings together multiple teams to provide client-centric solutions for RSM's current and future clients. Our Consulting team has a major role to play in driving forward the growth of the firm with over 1,800 people delivering c£200m revenue.
At the heart of Consulting are the six solutions we offer our clients: finance function support, business transformation, deal services, risk and governance, forensic and investigation services, and restructuring. Our solutions create an enhanced tailored approach to support our clients in achieving their strategic goals.

Overall job purpose

This individual will work as part of the consulting marketing team to deliver a collaborative approach to our client solutions. This role will create and lead the national marketing and comms strategy for Consulting's Finance Function Support solution.

They will be responsible for developing and monitoring the full range of marketing and comms activity to support the growth strategy for this solution, working closely with the multiple teams that support this solution.

Working collaboratively across our six solutions, they will agree and execute shared routes to market through joined up integrated campaigns and communications with a focus on industries.

Working closely with the Head of Consulting Marketing, this role will contribute to the wider solution strategy and drive forward best practice within their solution offerings and as part of the consulting marketing team.

Responsibilities

Marketing strategy and planning

• Marketing Lead for Finance Function Support - work with the heads of departments to understand Finance Function Support's growth strategy and plan the marketing and comms strategy accordingly.
• Work collaboratively across all the consulting solutions (Business Transformation, Deal Services, Restructuring, Forensic and Investigations Services, Risk and Governance) to support the Consulting vision and strategy.
• Deliver key marketing and comms activity in line with the plan and ensure there is clear demonstration of return on investment.
• Closely liaise with the wider marketing team to ensure industries and locations incorporate and effectively rollout the national activity and that the national team is fully informed of all marketing activity relevant to this solution, sharing ideas and approaches.

Stakeholder Management

• Build and maintain a strong strategic relationship with the Head of Finance Function Support and department heads.
• Support the Head of Finance Function Support with their own personal branding, messaging (internal and external) and routes to market.
• Build strong relationships with our technical and delivery teams to understand and support the technical needs of our messaging and underlining technical content.

Campaigns and communications

• Originate, develop and lead on all related campaigns from inception through to delivery, ensuring that messages are consistent with strategy.
• Own and maintain the content for Finance Function Support on the website, optimising page performance, engagement and seeking continuous improvement.
• Work closely with the Marketing Project and Operations team to plan and deliver major campaigns.
• Work closely with the industry marketing team to create content and campaigns to support our solutions.
• Work closely with demand generation to ensure campaigns and communication are optimised to generate opportunities.
• Lead on social media activity for Finance Function Support developing and owning content and advising the key Finance Function Support commentators.
• Identify and evaluate potential new marketing opportunities which support the targeting activity of the team.
• Monitor and report ROI from marketing activity to share successes and shape future plans.
• Take the lead on knowledge sharing and internal communications for the solution, including ownership of our internal comms channels (intranet, broadcasts, Viva Engage).

Bids

• Work with the Bid team, collaborating on the production of best practice content for Finance Function Support.
• Develop and maintain credentials, case studies, testimonials and other material to support business development and ensure marketing collateral drives lead generation.

Client experience

• Utilise the knowledge gained from client insight to help shape future marketing campaigns and communication.

Other

• Build internal and external networks and third-party relationships as appropriate.
• Deliver work for our other solutions and ad hoc projects as directed by the Head of Consulting Marketing.

Personal and professional qualities

The role requires:

• A professional with strong marketing and business development experience, particularly in lead generation marketing and campaign management.
• Strong knowledge of the fundamentals of marketing and business development, ideally within a professional services environment.
• A professional, credible and confident communicator, with strong influencing skills and the ability to work effectively with individuals at all levels within the firm
• Solid and relevant commercial understanding and experience
• Experience of managing large projects and multiple relationships
• A proactive and self-motivated individual
• Management of own workload with minimal supervision
• An active team player

Desirable:

• Technical background

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Diversity and Inclusion at RSM
At RSM, we want to create a strong sense of belonging so that people of all identities, backgrounds, and cultures feel they can bring their true self to work. Our clients come from all walks of life. We aim to achieve that same diversity of background, experience and perspective in our own teams, so that we can genuinely understand our client's needs. Diverse teams bring a broader range of ideas and insights to work. That's why we're working together to ensure our firm's principles and processes support a firm culture that embraces difference and strengthens inclusion.
At RSM we work hard to create an environment where our people can make a difference - to themselves, their career, their teams, and to the success of our firm and clients. We support all our people to work flexibly, to manage their family and other responsibilities alongside their work commitments; we believe this is key to achieving an inspiring and fulfilling working environment.]]>