Marketing Manager, UK

P2P; United Kingdom; On-site; GBP 78,000 - 88,000; Full time

Job summary

An innovative firm is on the lookout for an experienced marketing professional to lead their efforts in the UK market. This role involves strategizing and executing impactful marketing campaigns that resonate within the finance and crypto sectors. You will collaborate with diverse teams to ensure cohesive messaging and drive user engagement. The ideal candidate will possess strong analytical skills and a passion for the crypto landscape. This is an exciting opportunity to make a significant impact in a rapidly evolving industry while working alongside talented colleagues committed to excellence.

Benefits

Medical Insurance

Dental Insurance

Vision Insurance

Target Bonus

Target Equity

Qualifications

• 6+ years of marketing experience in fintech or technology.
• Proven track record in developing successful marketing strategies.

Responsibilities

• Develop and execute marketing strategies aligned with business objectives.
• Collaborate with cross-functional teams for cohesive campaigns.

Skills

Marketing Strategy

Analytical Skills

Communication Skills

Consumer Technology Knowledge

Crypto Knowledge

Education

Bachelor's Degree in Marketing or related field

Tools

Analytics Tools

Job description

Ready to be pushed beyond what you think you’re capable of?

At Coinbase, our mission is to increase economic freedom in the world. It’s a massive, ambitious opportunity that demands the best of us, every day, as we build the emerging onchain platform — and with it, the future global financial system.

To achieve our mission, we’re seeking a very specific candidate. We want someone who is passionate about our mission and who believes in the power of crypto and blockchain technology to update the financial system. We want someone who is eager to leave their mark on the world, who relishes the pressure and privilege of working with high-caliber colleagues, and who actively seeks feedback to keep leveling up. We want someone who will run towards, not away from, solving the company’s hardest problems.

Our work culture is intense and isn’t for everyone. But if you want to build the future alongside others who excel in their disciplines and expect the same from you, there’s no better place to be.

What you’ll be doing (job duties):

We are looking for an experienced marketing professional with a strong background in consumer technology and/or cryptocurrency, possessing in-depth knowledge of the UK market. You should be adept at strategizing and executing successful marketing campaigns that resonate with both the finance and crypto sectors while catering to the unique needs of the UK audience. In this role, you will be:

• Growth: Build and optimise growth strategies based on market-level data insights to form ROI-positive strategies for growing existing user revenues/volume and acquiring high LTV new customers.
• Brand & Partnerships: Work with the Integrated Brand & Partnerships teams to ensure local relevancy for UK brand efforts across integrated brand campaigns and global/local brand partnerships.
• Strategic Campaign Management: Develop and execute comprehensive marketing strategies (using Paid and Owned & Operated channels) aligned with Coinbase's business objectives, ensuring cohesive campaigns across various channels to drive user acquisition, engagement, and retention.
• Cross-Functional Collaboration: Collaborate with cross-functional teams, including Product, Engineering, Design, and Data Science, to align marketing initiatives with product launches, feature updates, and market trends, ensuring a unified approach and consistent messaging.
• Performance Analytics and Optimization: Utilize data-driven insights to assess campaign performance, conduct A/B testing, and optimize strategies for maximum impact. Regularly report on key performance metrics, providing actionable recommendations for continuous improvement.
• Meaningful Content Creation: Develop and implement a cohesive content strategy, create engaging content, and stay updated on industry trends to ensure impactful communication across diverse channels.
• Events & Community Management: Plan, execute, and oversee marketing events, both virtual and in-person, to enhance brand visibility and engage the community. Manage community initiatives, cultivating relationships with users and influencers to foster a vibrant and supportive community around Coinbase.

What we look for in you (job requirements):

• Autonomy: Ability to work autonomously, taking ownership of marketing initiatives and making informed decisions to drive results.
• Experience: 6+ years proven experience in a marketing role, preferably within the fintech, crypto, or technology industry, with a track record of developing and executing successful marketing strategies (from paid to owned & operated channels).
• Analytical Skills: Strong analytical skills with the ability to leverage data insights to inform decision-making. Proficiency in using analytics tools and platforms to measure campaign performance and optimize marketing strategies.
• Communication Skills: Excellent written and verbal communication skills. Ability to convey complex ideas and strategies clearly and effectively to internal teams, stakeholders, and external audiences.
• Fluent in English (written and spoken):

Nice to haves:

• Previous experience with Crypto in the UK
• Fluency in other languages such as French, Spanish, Italian, Dutch, & German

Job #: P67171

Pay Transparency Notice: The target annual salary for this position ranges from £78,840 to £87,600 GBP. Full-time offers include target bonus, target equity, and benefits (medical, dental, and vision).

Please be advised that each candidate may submit a maximum of four applications within any 30-day period. We encourage you to carefully evaluate how your skills and interests align with Coinbase's roles before applying.

Commitment to Equal Opportunity

Coinbase is committed to diversity in its workforce and is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, sex, gender expression or identity, sexual orientation, or any other protected status. Coinbase also considers qualified applicants with criminal histories in accordance with applicable laws. For US applicants, view the Know Your Rights notice. Coinbase participates in the E-Verify program where applicable. We provide reasonable accommodations for individuals with disabilities; contact us at accommodations[at]coinbase.com.

Global Data Privacy Notice for Job Candidates and Applicants

Depending on your location, GDPR and CCPA regulations may apply. Our data privacy notice is here. By submitting your application, you agree to our data processing policies. US applicants also agree to arbitration of disputes here.