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Lead Marketing Analyst
Job summary
A leading games studio in the UK is seeking a Lead Marketing Analyst to spearhead marketing analytics during a major scale-up. The successful candidate will own end-to-end analytics across CRM and media, develop LTV models, and provide actionable insights to stakeholders. Essential qualifications include experience in the gaming space, strong skills in LTV modeling, and advanced SQL. This is a fully remote position offering a competitive salary between £90,000 and £100,000.
Benefits
Qualifications
- Experience in the gaming industry is essential.
- Strong skills in LTV modeling and advanced SQL.
- Experience in building forecasts linked to marketing spending.
Responsibilities
- Own end-to-end marketing analytics across multiple funnels.
- Develop LTV models and forecasts tying performance to growth.
- Partner with marketing and finance teams to deliver insights.
Skills
Lead Marketing Analyst
Fully Remote (UK-based)
£90,000–£100,000
I’m exclusively supporting a leading games studio, creators of one of the world’s longest-running MMORPGs, to find a Lead Marketing Analyst! This year marks a major marketing scale‑up, with spend set to more than double previous years; this is a rare chance to join a globally recognised gaming brand at a pivotal moment, driving the next stage of its growth
This is a hands‑on lead position, responsible for taking marketing analytics beyond current capacity.
- Own end‑to‑end marketing analytics across CRM, paid media, lifecycle, and subscription funnels
- Develop and maintain robust, continuously learning LTV models tied to attribution cohorts
- Build and own forecasts that tie marketing performance to spend and growth targets
- Design and interpret uplift / incrementality experiments where attribution is weak
- Provide attribution oversight across PC vs mobile pipelines, ensuring accuracy and reliability
- Partner with marketing leadership, finance, and exec teams to deliver clear, actionable insights
- Act as a mentor / partner to the current Senior Marketing Analyst
You’ll be embedded in Marketing with support from data engineering and data science, ensuring best practice and high‑quality outputs
- Experience in the Gaming space - essential for this role
- LTV Modelling – robust, continuously improving models tied to attribution cohorts
- Forecasting – building and owning forecasts that link spend to growth outcomes
- Uplift / Incrementality – designing and interpreting experiments where attribution falls short
- Advanced SQL
- Data storytelling – translating complex analytics into clear recommendations for marketers, CFO, and CEO
- Media Mix Modelling (MMM) – familiar with methods, data needs, vendors, and evaluation (nice to have)
- Attribution oversight – deep understanding of pipeline differences (PC vs mobile), data flows, and validation (nice to have)
- Vendor literacy – able to evaluate, run RFPs, and manage third‑party partners (nice to have)
- Salary of £90,000–£100,000
Please register your interest by sending your CV to Adam Osborne at Harnham via the Apply link on this page
* The salary benchmark is based on the target salaries of market leaders in their relevant sectors. It is intended to serve as a guide to help Premium Members assess open positions and to help in salary negotiations. The salary benchmark is not provided directly by the company, which could be significantly higher or lower.