Jobs in Luton, United Kingdom

CRM Manager - D2C Subscription Brand ☕🍵

We’re hiring a CRM Manager to take full ownership of lifecycle marketing for a fast-growing subscription coffee & matcha brand - fully remote, UK-based.

This brand is on a mission to make premium coffee and matcha accessible and exciting for everyday consumers. Already a hit with subscription customers across the UK, they’re now scaling rapidly and looking for someone to lead CRM, retention, and lifecycle strategies at this pivotal stage. You’ll be part of a small, agile team that blends product, marketing, and customer experience, helping to shape how the brand grows and retains subscribers.

• Own the entire customer lifecycle, from first purchase to loyal subscriber
• Rebuild and optimise subscription flows and automated journeys in Klaviyo
• Launch weekly campaigns that educate, convert, and retain subscribers
• Analyse churn, engagement, and subscriber trends to uncover growth opportunities
• Collaborate across Growth, Product, Creative, and CX to embed retention thinking across all touchpoints
• Contribute to brand storytelling and customer experience initiatives

• Established Klaviyo user - hands‑on experience required
• Experience in D2C scale‑ups, ideally subscription consumables (coffee, tea, supplements, FMCG)
• Data‑driven, proactive, and thrives on ownership and experimentation
• Comfortable working in a fast‑paced, high‑growth environment where your work directly impacts growth

• Lead CRM for a brand at the forefront of the UK subscription market
• Influence product launches, retention initiatives, and customer loyalty strategies
• Fully remote role with autonomy to implement your vision
• Join a collaborative team passionate about great coffee, matcha, and outstanding customer experience

💷 £50k-£60k + equity
📍 UK-based | Remote | ASAP start

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