Lead Creative

Woodston Personnel Ltd; Remote; GBP 60,000 - 80,000; Full time

Job summary

A leading design firm is seeking a full-time Lead Creative to oversee the visual storytelling across brand, product, and marketing domains. The role involves designing UI/UX for websites and apps, creating marketing assets, and maintaining a cohesive visual identity. The ideal candidate will have strong skills in Figma, product/UI design experience, motion/video capability, and a genuine interest in crypto or DeFi. This position offers competitive salary, potential equity, and opportunities to make a significant impact within a lean team.

Benefits

Competitive salary

Potential for equity/token allocation

Company off-sites

Small team with high responsibility

Qualifications

• Strong Figma skills for organizing complex files.
• Experience in designing web or app products.
• Proficiency in motion or video tools for content creation.
• Familiarity with designing social graphics and campaign assets.
• Experience in fast-paced teamwork with effective shipping.

Responsibilities

• Own client's visual storytelling across all mediums.
• Design landing pages and UI/UX in Figma.
• Create marketing graphics and videos.
• Maintain a cohesive visual identity.
• Contribute to illustrations and 3D visuals.

Skills

Figma skills

Product/UI experience

Motion/video capability

Marketing design experience

Independent working style

Interest in crypto/DeFi/trading/fintech

Job description

Woodston Personnel are looking for a full-time Lead Creative who can move seamlessly across brand, product UI/UX, and marketing content and own the visual language of our client end to end.

About Our Client

Our client is an LST infrastructure protocol built on Hyperliquid

Mission of the role

Own our client’s visual storytelling across brand, product, and marketing.
You’ll take ideas from rough sketches to polished, shippable assets – landing pages, UI/UX design for website/apps, dashboards, campaigns, motion, memes and help define how our client looks and feels everywhere it appears.

What you’ll be doing

Product & UI Design

• Designing landing pages, dashboards, and app / dApp interfaces in Figma

• Translating product flows and concepts into clear, usable UI

Working with founders and devs from low-fidelity explorations to final design files

Marketing & Content

• Creating social and marketing assets: graphics, carousels, and campaign visuals

• Producing AI-generated / edited marketing videos, motion snippets, and simple animations

• Putting together one-pagers, banners, and merch mockups

• Contributing to illustration, mascots, and simple 3D visuals where needed

Brand & Systems

• Evolving and maintaining a cohesive visual identity across all touchpoints

• Creating reusable components, templates, and frameworks in Figma

• Helping shape a recognizable, consistent visual voice for our client over time
  

Role details

• Full-time, remote

• Competitive salary

• Potential for attractive equity / token allocation

• Company off-sites

• Small, lean team – lots of responsibility and room to shape both the brand and the product

How to apply

Include in your application

1. Short intro – who you are and what you’re looking for

2. Portfolio link + links to any live products, sites, and videos you’ve worked on

3. Your location & earliest start date

Must-haves (used as screening criteria)

You must already have all of the following.
These should be clearly visible in your portfolio or attached links:

• Portfolio link showing your own work

Applications without a portfolio containing all of the below will not be considered:

• Strong Figma skills – fast, organized, and comfortable managing complex files

• Product/UI experience – you’ve designed for web or app products and can show clear UI/UX work

• Motion / video capability – at least one motion or video tool in your toolkit, with motion/video pieces in your portfolio or links

• Marketing design experience – social graphics, campaign assets, or similar, with real examples

• Independent working style – you’ve shipped meaningful work in small or fast-moving teams

• Genuine interest in crypto / DeFi / trading / fintech – ideally visible through past work, side projects

Nice to have

Not required, but a plus if you have:

• Experience designing for trading, crypto, DeFi, or financial products

• Comfort with simple 3D, illustration, or character/mascot work

• Experience at an early-stage startup or lean product team

• Familiarity with Hyperliquid or LSTs