CRM Manager - D2C Coffee Brand

Aspire; Remote; GBP 50,000 - 60,000; Full time

Job summary

A fast-growing subscription brand is seeking a CRM Manager to lead lifecycle marketing efforts. This fully remote role requires expertise in Klaviyo and experience in D2C scale-ups. You'll own the customer lifecycle, optimize subscription flows, and analyze trends to drive growth. Join a passionate team dedicated to enhancing the customer experience in the exciting subscription market. A salary of £50k-£60k plus equity is offered, with an immediate start available.

Qualifications

• Hands-on experience with Klaviyo is mandatory.
• Experience in D2C scale-ups, particularly in subscription consumables, is required.
• Ability to work in a fast-paced, high-growth environment.

Responsibilities

• Own the entire customer lifecycle from first purchase to subscriber.
• Rebuild and optimise subscription flows and automated journeys.
• Launch weekly campaigns to educate and retain subscribers.
• Analyse churn and engagement to find growth opportunities.
• Collaborate across various teams to embed retention strategies.

Skills

Klaviyo usage

Data-driven mindset

Ownership and experimentation

Experience in D2C scale-ups

Job description

CRM Manager - D2C Subscription Brand ☕🍵

We’re hiring a CRM Manager to take full ownership of lifecycle marketing for a fast-growing subscription coffee & matcha brand - fully remote, UK-based.

This brand is on a mission to make premium coffee and matcha accessible and exciting for everyday consumers. Already a hit with subscription customers across the UK, they’re now scaling rapidly and looking for someone to lead CRM, retention, and lifecycle strategies at this pivotal stage. You’ll be part of a small, agile team that blends product, marketing, and customer experience, helping to shape how the brand grows and retains subscribers.

Key Responsibilities:

• Own the entire customer lifecycle, from first purchase to loyal subscriber
• Rebuild and optimise subscription flows and automated journeys in Klaviyo
• Launch weekly campaigns that educate, convert, and retain subscribers
• Analyse churn, engagement, and subscriber trends to uncover growth opportunities
• Collaborate across Growth, Product, Creative, and CX to embed retention thinking across all touchpoints
• Contribute to brand storytelling and customer experience initiatives

Who We’re Looking For:

• Established Klaviyo user - hands‑on experience required
• Experience in D2C scale‑ups, ideally subscription consumables (coffee, tea, supplements, FMCG)
• Data‑driven, proactive, and thrives on ownership and experimentation
• Comfortable working in a fast‑paced, high‑growth environment where your work directly impacts growth

Why This Role is Exciting:

• Lead CRM for a brand at the forefront of the UK subscription market
• Influence product launches, retention initiatives, and customer loyalty strategies
• Fully remote role with autonomy to implement your vision
• Join a collaborative team passionate about great coffee, matcha, and outstanding customer experience

Package:

💷 £50k-£60k + equity
📍 UK-based | Remote | ASAP start

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