Fashion à Grande-Bretagne

We’re the feel-good fashion brand delivering That New Look Feeling for customers and colleagues for over 55 years, across our website, mobile app and 300 stores in the UK. By living our values — we play to win, customer obsessed, we are one and it starts with me — we aim to make style accessible and fun.

The Territory Leader drives the Omnichannel Territory strategy within an assigned customer catchment or geographic area. This leadership role provides clear direction and visionary guidance to store teams, ensuring alignment with the company’s broader business objectives. The role is accountable for fostering an inclusive culture aligned to our brand values: Customer Obsessed, Play to Win, We Are One, It Starts with Me.

• Lead an omnichannel Territory strategy aligned to the wider market strategy to deliver agreed OKRs and drive profit through robust P&L control.
• Territory strategy includes:
  • Business Planning (Trade forecasting, process & risk management)
  • Trade plan (Customer, marketing, space & ranging)
  • People strategy (Engagement, succession, productivity & efficiencies)
  • Portfolio Strategy (Customer & commercial data)
  • Customer acquisition & engagement strategy (CSat, insight, ecommerce catchment data)
• Territory strategy should always use both on and offline data to inform decisions.
• Accountable for the leadership and engagement of store teams.
• Deliver all business operational and trade activity across all stores within the Territory.
• Quarterly and periodic review of Territory strategy with all relevant stakeholders and business partners including: Customer/Central operations / Trade & VM / BMD / Property / People / Compliance / H&S / Finance / Loss Prevention to review tactical execution and opportunities.
• Provide weekly feedback to influence trading opportunities.
• Complete output-focused visits in store or remotely to demonstrate sound leadership across the Territory.
• Personal responsibility to adhere to all road safety measures.

• Adhere to all company policies and procedures.
• An understanding of our customer demographic within the Territory.
• Exceptional track record in leading successful teams through a people-first approach.
• Role model an omnichannel culture throughout the organisation.
• A track record of influencing stakeholders (up to and including director level) on complex and potentially difficult matters.
• A Customer first, commercial attitude.
• Demonstrates strong and effective situational leadership.
• Encourages healthy work-life balance, supporting their team to do the same.
• Exceptional communication skills.
• High emotional intelligence and integrity, able to challenge and accept challenge in a professional manner.
• Role models and takes a proactive approach with own self-development.
• Solution-focused and innovative, ability to think on feet and react to changes with pace in an ever-changing environment.
• Strategic thinker, able to set long-term vision and switch between short- and long-term activities.

We care about you and the planet and believe fashion should be a force for positive change. We celebrate inclusion and diversity in everything we do. We’re proud of our inclusive culture and our talented team members who embrace our shared purpose, behaviours and values.

We prioritise development, offering training to support your progression, so you can be your absolute best and achieve your goals.

We pride ourselves on being a flexible employer; our colleagues work a range of patterns. If you have a specific pattern in mind, we’re keen to discuss this with you in line with the output needed for the role.

Please ensure that your CV is in simple format (e.g., Microsoft Word) when applying using your CV to ensure a smooth application process.