Entertainment jobs in United Kingdom

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Marketing

Job Description:

You’ll be the connective force between Product, Creative, Marketing, CRM, UXR, and Live Ops, driving go-to-market (GTM) excellence, positioning and value proposition testing and ensuring every launch tells a story that matters. Combining strategic insight with strong execution, you’ll help shape how our products grow, evolve and connect with our players.

As Product Marketing Manager, you’ll execute on the go-to-market strategy, and audience insights for new and existing features, Live Ops and experiences, ensuring they’re launched with clarity, impact, and purpose. You’ll translate product capabilities into compelling player narratives, lead GTM orchestration across teams, and continuously optimize how we communicate value through data, insights, and storytelling.

• Execute on our product positioning, value proposition and messaging strategy , translating complex product features into clear, player-centric narratives that connect to player needs, behaviours and motivations.
• Develop and execute go-to-market (GTM) strategies for launches, updates, and campaigns, defining objectives, messaging, timing, and channel integration across teams.
• Orchestrate alignment between Product, Marketing, Creative, CRM and UX Research to ensure launch readiness and cohesive execution from roadmap to delivery.
• Drive execution of key marketing initiatives , including the creation of marketing materials such as in-game messaging, platform copy, campaign briefs, and store assets that articulate product value.
• Collaborate with analytics and UX Research to segment audiences, understand player behaviours and motivations, and translate those insights into actionable GTM and product recommendations.
• Identify and drive new opportunities to position experiences more effectively in the market, leveraging industry trends, player insights and competitive analysis.
• Define and track performance metrics to evaluate GTM success, analyse impact, and implement continuous optimisation across marketing touchpoints.
• Monitor industry and competitor activity , identifying trends, opportunities and potential threats to inform strategy and differentiation.

• Strong experience in product marketing, go-to-market strategy, or brand marketing, ideally within gaming or consumer tech.
• Proven ability to craft clear and impactful messaging based on player and market insights across multiple channels.
• Deep empathy for player motivations and behaviours, with the ability to turn insights into actionable strategy.
• Strong cross-functional collaboration skills, driving alignment across diverse teams under tight timelines.
• Analytical mindset, fluent in interpreting data, experiment results, and performance metrics to inform decisions.
• Exceptional project management and organisational skills, ensuring timely delivery and quality across GTM processes.
• Adaptable and curious, with a growth mindset and willingness to experiment, learn, and iterate.

You’re a strategic marketer with a deep understanding of players and products. You thrive in dynamic, collaborative environments and are passionate about connecting creative storytelling with business impact. You balance analytical thinking with empathy and clarity, making sure every message, launch and campaign moves both our players and our product forward.

About King

With a mission of Making the World Playful , King is a leading interactive entertainment company with more than 20 years of history of delivering some of the world’s most iconic games in the mobile gaming industry, including the world-famous Candy Crush franchise, as well as other mobile game hits such as Farm Heroes Saga. King games are played by more than 200 million monthly active users. King, part of Microsoft (NASDAQ: MSFT), has Kingsters in Stockholm, Malmö, London, Barcelona, Berlin, Dublin, San Francisco, New York, Los Angeles and Malta. More information can be found at King.com or by following us on LinkedIn, @lifeatking on Instagram, or @king_games on X.