SEO Specialist

RM Staffing B.V.; High Wycombe; On-site; GBP 35,000 - 50,000; Full time

Job summary

A recruitment company in High Wycombe is seeking an experienced SEO Specialist to optimize website content and enhance organic visibility. The role includes developing strategies, conducting keyword research, and collaborating with marketing teams to improve search rankings. Candidates should possess 2–5 years of SEO experience and proficiency in tools like Google Analytics and SEMrush.

Qualifications

• 2–5 years of experience in SEO (agency or in-house).
• Strong understanding of search engine algorithms and ranking factors.
• Proficiency with SEO tools (e.g., Ahrefs, SEMrush, Moz).
• Knowledge of HTML/CSS and technical SEO principles.

Responsibilities

• Develop and manage comprehensive SEO strategies.
• Conduct competitive analysis to identify gaps and opportunities.
• Plan and execute keyword research for targeted landing pages.
• Optimize website content and metadata.
• Develop and manage link-building campaigns.
• Conduct technical audits and troubleshoot SEO issues.

Skills

SEO Strategy Development

Keyword Research

On-Page Optimization

Off-Page SEO

Technical SEO

Analytical Skills

Communication Skills

Tools

Google Analytics

SEMrush

Ahrefs

Screaming Frog

Google Search Console

WordPress

Job description

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We are seeking a skilled and data-driven SEO Specialist to join our marketing team. In this role, you will be responsible for optimizing our website and content for search engines to increase organic visibility, traffic, and conversions. You will play a pivotal role in implementing both on-page and off-page SEO strategies and collaborate across content, web development, and marketing teams to drive results.

Key Responsibilities

Develop, implement, and manage comprehensive SEO strategies that align with business goals.

Conduct competitive analysis to identify gaps and opportunities in search.

Plan and execute keyword research and mapping to targeted landing pages.

2. On-Page Optimization

Optimize website content, meta tags, headers, internal linking, and images.

Collaborate with content teams to ensure SEO best practices are implemented in new and existing content.

Monitor site architecture and ensure crawlability and indexability.

3. Off-Page SEO

Develop and manage link-building campaigns, outreach, and partnerships.

Monitor backlink profile and identify disavow opportunities.

4. Technical SEO

Conduct regular technical audits and troubleshoot crawl errors, page speed issues, and mobile usability.

Work with developers to implement technical fixes including structured data, redirects, XML sitemaps, etc.

5. Analytics & Reporting

Use tools like Google Analytics, Search Console, Ahrefs/SEMrush, and Screaming Frog to monitor performance.

Track keyword rankings, CTR, bounce rates, and conversion from organic traffic.

Provide monthly SEO reports with insights and recommendations.

Must-Haves

2–5 years of experience in SEO (agency or in-house).

Strong understanding of search engine algorithms and ranking factors.

Proficiency with SEO tools (e.g., Ahrefs, SEMrush, Moz, Screaming Frog, Google Search Console, GA4).

Experience with CMS platforms like WordPress, Webflow, Shopify, or others.

Knowledge of HTML/CSS and technical SEO principles.

Strong analytical and problem-solving skills.

Excellent communication and project management skills.

Nice-to-Haves

Experience with international SEO or large-scale enterprise websites.

Familiarity with A/B testing tools and CRO practices.