Senior Insights Analyst - 12 months FTC

Sony Interactive Entertainment Europe Limited; City of Westminster; Hybrid; GBP 40,000 - 60,000; Full time

Job summary

A leading gaming company in the UK is seeking a Senior Analyst, Insights to support the PlayStation Store. This role is crucial for understanding customer behavior and driving data-driven decisions. The ideal candidate will have strong SQL skills and experience with BI tools, along with excellent communication abilities. This role includes a discretionary bonus, hybrid working options, and various additional benefits including private medical insurance and an on-site gym.

Benefits

Discretionary bonus opportunity

Hybrid Working

Private Medical Insurance

Dental Scheme

25 days holiday

On Site Gym

Subsidised Café

Free soft drinks

On site bar

Access to cycle garage and showers

Qualifications

• Experience querying and manipulating large datasets.
• Ability to create dashboards and data visualizations.
• Excellent communication and presentation skills.

Responsibilities

• Lead analysis of store experimentation and customer impact.
• Prioritize experimentation opportunities in partnership with teams.
• Deliver data-driven advice to non-technical stakeholders.

Skills

Strong SQL skills

Experience with BI tools

High proficiency in MS Office

Excellent communication skills

Strong analytical curiosity

Job description

Overview

Sony Interactive Entertainment is looking for a Senior Analyst, Insights to provide parental cover within the team supporting the PlayStation Store. This role is integral to understanding customer behaviour, driving data-informed decision-making, and supporting experimentation across the Store platform. The successful candidate will bring analytical expertise, curiosity, and strong stakeholder communication skills to help optimize and evolve one of the world's largest digital gaming storefronts. Please note this is a 12 month FTC.

This is a visible role, working closely with multiple teams to generate actionable insights that shape player experiences and business outcomes.

What you'll be doing

• Lead analysis of store experimentation, providing robust insights into performance and customer impact.
• Prioritize experimentation opportunities and developments in partnership with product and business teams.
• Deliver expert, data-driven advice to non-technical stakeholders to influence decision-making.
• Provide ad-hoc analytical support for the PlayStation Store business as needed.
• Identify and communicate shifts in user behaviour, helping the business anticipate and respond effectively.
• Present insights and recommendations in a clear, compelling manner to stakeholders at multiple levels.

What we’re looking for

• Strong SQL skills for querying and manipulating large datasets.
• Experience with BI tools (Domo or similar) to create dashboards and data visualizations.
• High proficiency in MS Office (especially Excel and PowerPoint) for analysis and presentation.
• Excellent communication and presentation skills with the ability to explain complex insights to non-technical audiences.
• Strong analytical curiosity and the ability to think outside the box to generate understanding.
• Ability to balance multiple priorities and deliver insights in a fast-paced environment.
• Self-starter with attention to detail, accuracy, and a passion for data-driven decision-making.

Benefits

• Discretionary bonus opportunity
• Hybrid Working (within Flexmodes)
• Private Medical Insurance
• Dental Scheme
• 25 days holiday per year
• On Site Gym
• Subsidised Café
• Free soft drinks
• On site bar
• Access to cycle garage and showers

Equal Opportunity

Sony is an Equal Opportunity Employer. All persons will receive consideration for employment without regard to gender (including gender identity, gender expression and gender reassignment), race (including colour, nationality, ethnic or national origin), religion or belief, marital or civil partnership status, disability, age, sexual orientation, pregnancy, maternity or parental status, trade union membership or membership in any other legally protected category.

We strive to create an inclusive environment, empower employees and embrace diversity. We encourage everyone to respond.

PlayStation is a Fair Chance employer and qualified applicants with arrest and conviction records will be considered for employment.