Senior CRM Executive

Global; Manchester; On-site; GBP 35,000 - 45,000; Full time

Job summary

A leading marketing firm in Manchester is seeking a Senior CRM Executive, Local Sales Marketing, to manage and execute CRM campaigns. The ideal candidate will have hands-on experience with Salesforce Marketing Cloud and Pardot, strong content writing skills, and a data-driven approach. You will work closely with a collaborative team to create engaging communications and track campaign performance for continuous improvement. This is an opportunity to be part of a new team driving impactful marketing efforts.

Qualifications

• Experience in building and scheduling CRM campaigns.
• Ability to write engaging and commercially focused content.
• Excellent project management and organizational skills.
• Collaborative self-starter eager to learn in CRM and marketing.

Responsibilities

• Build and schedule CRM campaigns and automated journeys.
• Write clear, engaging CRM copy and develop creative assets.
• Track and report on campaign performance for improvements.

Skills

Campaign Experience

Content Skills

Detail-Oriented

Collaborative

Data-Savvy

Tools

Salesforce Marketing Cloud

Pardot

Job description

Accepting applications until: 1 December 2025

Job Description

As a Senior CRM Executive, Local Sales Marketing at Global, you will:

Campaign Delivery & CRM Operations (50%)

• Build and schedule CRM campaigns and automated journeys in Salesforce Marketing Cloud and Pardot, ensuring flawless execution and timely delivery. Support the end-to-end delivery of nurture, reactivation, and trading-led campaigns, optimising workflows and improving speed-to-market.
• Ensure campaigns are properly targeted and data-driven through smart use of segmentation, dynamic content, and testing.
• Support the B2B Content & Comms Manager in the National Marketing team.

Content Creation & Copywriting (30%)

• Write, proof, and edit clear, engaging CRM copy that reflects Global’s tone of voice and resonates with SME and regional advertisers.
• Work with the Manager to develop creative assets, liaising with designers or using templates to produce visually strong, on‑brand emails.
• Adapt messaging to align with campaign objectives, sector priorities, and audience insights.

Reporting & Continuous Improvement (20%)

• Track and report on campaign performance, providing actionable insights to improve engagement and conversion.
• Help maintain data quality and segmentation within Salesforce, ensuring accuracy and consistency.
• Stay up to date on CRM best practice, testing opportunities, and marketing automation trends, including testing AI to improve efficiency and engagement.

What You’ll Love About This Role

• Think Big: Be part of a brand-new team shaping how Global communicates with thousands of advertisers.
• Own It: Take responsibility for delivering polished, high‑quality CRM campaigns that make an impact.
• Keep it Simple: Turn data and creative ideas into clear, effective communications that drive results.
• Better Together: Collaborate daily with your line Manager and colleagues across Marketing, Local Sales, and Tech to deliver great work.

What Success Looks Like

In your first few months, you’ll have:

• Delivered multiple CRM campaigns with precision and creativity.
• Developed engaging content and email templates that elevate Global’s B2B communications.
• Improved campaign performance through testing and reporting.
• Built confidence using Salesforce Marketing Cloud and Pardot.

What You’ll Need

• Hands‑on Campaign Experience: Comfortable building, scheduling, and testing CRM campaigns, ideally using Salesforce Marketing Cloud, Pardot or similar platforms.
• Strong Content Skills: Able to write concise, engaging, and commercially focused content, with a creative eye for visuals and layout.
• Detail‑Oriented & Organised: Excellent at managing multiple projects and meeting deadlines.
• Collaborative & Eager to Learn: A self‑starter who works well with others and keen to grow in CRM and marketing automation.
• Data‑Savvy: Understands segmentation, targeting, and how to use insights to drive improvement. Confident using data and reporting tools to evaluate performance.