Senior Brand & Digital Marketing Manager

SF Recruitment; Birmingham; On-site; GBP 65,000 - 75,000; Full time

Job summary

A leading retail brand in Birmingham seeks a Senior Brand & Digital Marketing Manager to spearhead their marketing evolution. This role involves leading a multi-channel strategy and optimizing performance metrics while guiding a dynamic team. Ideal candidates will possess extensive experience in brand strategy and digital marketing within the retail sector. Join a company poised for significant growth, offering strategic autonomy and real ownership of the brand's next phase.

Benefits

25 days holiday + bank holidays

Full private healthcare

EV salary sacrifice and tech perks

Company pension scheme

Generous staff discount

Annual performance bonus based on marketing KPIs

Ongoing leadership mentoring

Personal development opportunities

Qualifications

• Experience as a senior marketing generalist, ideally in retail.
• Strong balance of brand strategy and digital execution.
• Hands-on leadership approach with cross-functional skills.

Responsibilities

• Lead the multi-channel marketing strategy.
• Oversee performance marketing metrics with ROI focus.
• Manage a small internal team and external agencies.

Skills

Commercially focused

Brand strategy

Digital marketing execution

Communication skills

Stakeholder management

Tools

Shopify

Klaviyo

GA4

Job description

Job Title: Senior Brand & Digital Marketing Manager
Location:Birmingham - on-site 5 days a week
Salary: £65,000 - £75,000

Lead the Marketing and Brand Evolution of a Retail Icon
This retail business is entering a bold new chapter. With nearly four decades of heritage and a refreshed leadership team, we're investing heavily in digital transformation, infrastructure, and expansion into new markets including trade, hospitality, and developers. We're now seeking a commercially savvy senior marketer with a strong brand instinct to lead our marketing strategy, elevate our customer proposition, and drive growth across our e-commerce platform and flagship flagship showroom.

Your Mission
As Senior Brand & Digital Marketing Manager, you'll own and execute a holistic, multi-channel marketing strategy that blends brand building with performance marketing. This is a senior generalist role for someone comfortable working both strategically and tactically - from sharpening our brand narrative to optimising conversion metrics. You'll lead a small, agile team and work closely with the CEO and wider board, driving this businesses evolution from a regional D2C player into a nationally respected omni-channel brand.

Key Responsibilities

Strategic Brand & Marketing Leadership
- Build and lead an integrated brand and marketing roadmap aligned to our 3-year business transformation plan.
- Reposition the brand to support our expansion into trade, and B2B sectors including hospitality and developer markets.
- Develop brand architecture, tone of voice, visual identity, and ensure brand consistency across all channels.
- Define and track marketing KPIs, commercial impact, and campaign effectiveness.

Performance Marketing & Digital Growth
- Oversee SEO, PPC, email, and social campaigns with a clear focus on driving ROI and improving acquisition cost efficiency.
- Ensure our e-commerce platform delivers best-in-class UX and conversion, incorporating AI and automation tools where appropriate.
- Champion a test-and-learn culture using analytics and insight to shape campaigns, customer journeys, and budget allocation.

Content, Campaigns & Creative
- Own the end-to-end campaign cycle from concept through to execution - including brand-led and product-led marketing across all touchpoints.
- Create an ongoing 12 month marketing calendar and proactively drive and monitor performance.
- Drive customer engagement through inspiring storytelling, lifestyle content, product guides, trend pieces, and thought leadership.
- Collaborate with sales and merchandising on seasonal promotions, showroom campaigns and retail activations.

Team, Agency & Stakeholder Leadership
- Lead and mentor a small internal team while managing third-party creative, media and PR agencies.
- Partner with senior leadership, merchandising, showroom sales and IT to ensure cohesive planning and delivery.
- Communicate marketing impact clearly to the CEO, Chair and Board, and represent the brand externally when needed.

Key Success Metrics
- Delivery of the 3-year sales growth targets
- Increased online and showroom conversion rates
- Growth in organic traffic and paid media POAS
- Improved review metrics across Google and Trustpilot
- Customer retention and email marketing performance
- Controlled marketing spend within budget

What We're Looking For

Essential
- Experience senior marketing generalist, ideally in retail, home improvement, or e-commerce.
- Strong balance of brand strategy and digital marketing execution.
- Commercially focused, with experience owning marketing budgets and reporting on revenue contribution.
- Outstanding communication and stakeholder skills, with proven ability to work cross-functionally.
- Hands-on approach to leadership - comfortable in the detail but able to zoom out and lead from the front.

Preferred
- Experience marketing to both D2C and trade audiences, ideally with high-SKU product portfolios.
- Familiarity with Shopify, Klaviyo, GA4, and marketing automation platforms.
- Passion for interior design, consumer lifestyle, or home renovation sectors.
- Experience working with or briefing creative, PR, or branding agencies.

Why Join?
- Strategic Autonomy: This is a Board-facing role with the chance to shape a legacy brand's next phase.
- Big Vision, Nimble Team: Operate with the agility of a start-up but the stability of a 39-year-old business.
- Real Ownership: From web traffic to footfall and brand awareness - your impact will be measurable and visible.
- Major Growth Phase: Trade and hospitality markets offer untapped opportunity - and you'll lead the charge.
- Forward-Thinking Culture: Embracing AI, automation, and next-gen customer experience tools.

Benefits Package
- 25 days holiday + bank holidays
- Full private healthcare including dental, eye care, and 24/7 GP access
- EV salary sacrifice and tech perks
- Company pension scheme
- Generous staff discount
- Annual performance bonus based on marketing KPIs
- Ongoing leadership mentoring and personal development