Senior Brand & Digital Marketing Manager

SF Recruitment; Birmingham; On-site; GBP 65,000 - 75,000; Full time

Job summary

A retail business in Birmingham is seeking a Senior Brand & Digital Marketing Manager. This key role involves leading a multi-channel marketing strategy, honing brand identity, and driving e-commerce growth. The ideal candidate has a strong background in brand strategy and digital marketing, along with excellent communication skills. This position offers competitive benefits and opportunities for professional growth.

Benefits

25 days holiday + bank holidays

Full private healthcare

EV salary sacrifice and tech perks

Company pension scheme

Generous staff discount

Annual performance bonus

Ongoing leadership mentoring

Qualifications

• Experience as a senior marketing generalist, ideally in retail, home improvement, or e-commerce.
• Commercially focused with experience owning marketing budgets and reporting on revenue contribution.
• Outstanding communication and stakeholder skills, with proven ability to work cross-functionally.

Responsibilities

• Lead the integrated brand and marketing roadmap aligned to three-year business transformation plan.
• Oversee SEO, PPC, email, and social campaigns focusing on driving ROI.
• Own the end-to-end campaign cycle from concept through to execution.

Skills

Brand strategy

Digital marketing execution

Stakeholder management

Tools

Shopify

Klaviyo

Google Analytics 4

Job description

Overview

Job Title: Senior Brand & Digital Marketing Manager

Location: Birmingham - on-site 5 days a week

Salary: £65,000 - £75,000

Lead the Marketing and Brand Evolution of a Retail Icon. This retail business is entering a bold new chapter. With nearly four decades of heritage and a refreshed leadership team, we're investing heavily in digital transformation, infrastructure, and expansion into new markets including trade, hospitality, and developers. We are seeking a commercially savvy senior marketer with a strong brand instinct to lead our marketing strategy, elevate our customer proposition, and drive growth across our e-commerce platform and flagship showroom.

Your Mission: as Senior Brand & Digital Marketing Manager, you'll own and execute a holistic, multi-channel marketing strategy that blends brand building with performance marketing. This is a senior generalist role for someone comfortable working both strategically and tactically — from sharpening our brand narrative to optimising conversion metrics. You'll lead a small, agile team and work closely with the CEO and wider board, driving this business's evolution from a regional D2C player into a nationally respected omni-channel brand.

Key Responsibilities

• Strategic Brand & Marketing Leadership
  • Build and lead an integrated brand and marketing roadmap aligned to our 3-year business transformation plan.
  • Reposition the brand to support our expansion into trade, and B2B sectors including hospitality and developer markets.
  • Develop brand architecture, tone of voice, visual identity, and ensure brand consistency across all channels.
  • Define and track marketing KPIs, commercial impact, and campaign effectiveness.
• Performance Marketing & Digital Growth
  • Oversee SEO, PPC, email, and social campaigns with a clear focus on driving ROI and improving acquisition cost efficiency.
  • Ensure our e-commerce platform delivers best-in-class UX and conversion, incorporating AI and automation tools where appropriate.
  • Champion a test-and-learn culture using analytics and insight to shape campaigns, customer journeys, and budget allocation.
• Content, Campaigns & Creative
  • Own the end-to-end campaign cycle from concept through to execution - including brand-led and product-led marketing across all touchpoints.
  • Create an ongoing 12-month marketing calendar and proactively drive and monitor performance.
  • Drive customer engagement through inspiring storytelling, lifestyle content, product guides, trend pieces, and thought leadership.
  • Collaborate with sales and merchandising on seasonal promotions, showroom campaigns and retail activations.
• Team, Agency & Stakeholder Leadership
  • Lead and mentor a small internal team while managing third-party creative, media and PR agencies.
  • Partner with senior leadership, merchandising, showroom sales and IT to ensure cohesive planning and delivery.
  • Communicate marketing impact clearly to the CEO, Chair and Board, and represent the brand externally when needed.

Key Success Metrics

• Delivery of the 3-year sales growth targets
• Increased online and showroom conversion rates
• Growth in organic traffic and paid media POAS
• Improved review metrics across Google and Trustpilot
• Customer retention and email marketing performance
• Controlled marketing spend within budget

What We're Looking For

• Essential
  • Experience as a senior marketing generalist, ideally in retail, home improvement, or e-commerce.
  • Strong balance of brand strategy and digital marketing execution.
  • Commercially focused, with experience owning marketing budgets and reporting on revenue contribution.
  • Outstanding communication and stakeholder skills, with proven ability to work cross-functionally.
  • Hands-on approach to leadership - comfortable in the detail but able to zoom out and lead from the front.
• Preferred
  • Experience marketing to both D2C and trade audiences, ideally with high-SKU product portfolios.
  • Familiarity with Shopify, Klaviyo, GA4, and marketing automation platforms.
  • Passion for interior design, consumer lifestyle, or home renovation sectors.
  • Experience working with or briefing creative, PR, or branding agencies.

Why Join?

• Strategic Autonomy: This is a Board-facing role with the chance to shape a legacy brand's next phase.
• Big Vision, Nimble Team: Operate with the agility of a start-up but the stability of a 39-year-old business.
• Real Ownership: From web traffic to footfall and brand awareness - your impact will be measurable and visible.
• Major Growth Phase: Trade and hospitality markets offer untapped opportunity - and you'll lead the charge.
• Forward-Thinking Culture: Embracing AI, automation, and next-gen customer experience tools.

Benefits Package

• 25 days holiday + bank holidays
• Full private healthcare including dental, eye care, and 24/7 GP access
• EV salary sacrifice and tech perks
• Company pension scheme
• Generous staff discount
• Annual performance bonus based on marketing KPIs
• Ongoing leadership mentoring and personal development