Marketing Manager

TMRG; Kidderminster; On-site; GBP 35,000 - 43,000; Full time

Job summary

A reliable solutions firm in Kidderminster is seeking a Marketing Manager to lead multi-channel marketing campaigns. The ideal candidate will have extensive B2B marketing experience, specifically in industrial, engineering, or manufacturing sectors. Responsibilities include optimizing lead generation, collaborating with sales, managing CRM-driven campaigns, and enhancing brand presence. The role offers a salary of up to £43,000, along with professional growth opportunities and a performance-based bonus.

Benefits

Performance-based bonus

Professional growth opportunity

Collaborative work environment

Innovative work environment

Qualifications

• Proven success in lead generation and brand awareness.
• Strong analytical/data-driven skills.
• Excellent communication and project management skills.

Responsibilities

• Plan and optimise multi-channel lead generation campaigns.
• Collaborate with sales on ideal customer profiles.
• Manage marketing automation and CRM-driven campaigns.
• Track and report lead quality and campaign ROI.
• Develop brand awareness strategies and oversee content creation.
• Manage digital presence including SEO and social media.
• Lead strategic marketing planning and market research.

Skills

B2B marketing experience

Lead generation

Brand awareness

Analytical skills

Creative brand storytelling

Tools

CRM platforms

Marketing automation platforms

Job description

Marketing Manager

Kidderminster

Up to £43,000

The Company

Reliable solutions for heavy industries. The company protects equipment and improves daily operations, focusing on making material handling safer and more efficient with practical, easy-to-use systems.

What's on offer

• Performance-based bonus
• Up to 10% of annual base salary
• Opportunity for professional growth and development
• Collaborative and innovative work environment

What will you do as a Marketing Manager

• Plan/optimise multi-channel lead generation campaigns (email, SEO, PPC, social, events)
• Collaborate with sales to define ideal customer profiles and buyer journeys
• Manage marketing automation and CRM-driven campaigns to nurture and convert leads
• Track and report lead quality, conversion rates, and campaign ROI
• Develop brand awareness strategies and oversee content creation (blogs, videos, PR)
• Manage digital presence, including SEO, social media, and industry forums
• Lead strategic marketing planning, market research, and support product launches

What You will need as Marketing Manager

• B2B marketing experience, preferably in industrial, engineering, or manufacturing sectors
• Proven success in lead generation and brand awareness
• Experience in CRM and marketing automation platforms, strong analytical/data-driven skills
• Excellent communication, project management, and creative brand storytelling