Head of Brand - Fashion

Zachary Daniels; London; On-site; GBP 80,000 - 110,000; Full time

Job summary

A lifestyle fashion brand in London seeks a dynamic Head of Brand to oversee its identity and communications. This role involves leading brand strategy across multiple channels, driving seasonal campaigns, and ensuring brand consistency. The ideal candidate has proven experience in brand leadership within the fashion sector, showcasing strong PR and promotional skills, and the ability to inspire teams. This is a unique opportunity to shape the future of a well-loved name in fashion.

Qualifications

• Proven experience as a senior brand leader, ideally Head of Brand or equivalent.
• Experience leading independently while managing a team.
• Strong expertise in PR, events, and brand identity.

Responsibilities

• Lead the development and execution of a brand strategy.
• Create impactful moments around new store openings.
• Ensure consistency across various marketing activities.

Skills

Senior brand leadership experience

PR and promotional expertise

Team management

Cross-functional collaboration

Storytelling ability

Job description

Overview

Head of Brand, Lifestyle Fashion Brand

A lifestyle fashion brand is seeking a dynamic Head of Brand to take full ownership of its identity, communications, and growth across multiple channels. With a loyal customer base, an ambitious expansion strategy, and new store openings on the horizon, this is an opportunity to shape the story and future of a well-loved name in fashion.

At the forefront of the business, you\'ll bring a balance of strategic vision and creative flair—to ensure every campaign, event, and customer touchpoint reflects the brand\'s values with purpose and excitement. From driving PR and high-profile launch events to overseeing promotional activity and elevating the brand identity, you\'ll be the custodian of a distinct voice that resonates with today\'s lifestyle-conscious customer.

Responsibilities

• Leading the development and execution of a compelling brand strategy across retail, digital, PR, and events.

• Creating standout moments around new store openings, bringing energy, purpose, and impact to each launch.

• Acting as the guardian of brand identity, ensuring consistency across packaging, stores, campaigns, social, and influencer activity.

• Driving seasonal campaigns and product storytelling in partnership with creative, marketing, and e-commerce teams.

• Managing third party partnerships, inspiring high-quality outputs that align with commercial goals.

• Using customer and market insights to align brand activity with business performance.

Qualifications

• Proven experience as a senior brand leader—ideally Head of Brand or equivalent—with within fashion, lifestyle, or premium retail.

• A confident decision-maker who has operated as "number one" in a brand or marketing function, with experience leading independently while managing a team.

• Strong expertise in PR, events, promotions, and brand identity, with a track record of creating buzz and excitement around brand activity.

• The ability to inspire cross-functional collaboration and influence at all levels.

• A natural storyteller with a passion for style, culture, and customer insight.

This is a rare chance for a driven brand leader to leave their mark—blending strategic vision with hands-on delivery in a creative, commercial, and fast-moving environment.