Email Marketing Executive

Institute of Physics; Remote; GBP 30,000 - 40,000; Part time

Job summary

A science education organization in Greater London is seeking a part-time Email Marketing Executive to enhance their communication with stakeholders. This role involves creating and delivering email campaigns, developing strategies, and collaborating with the marketing team. The ideal candidate possesses solid experience in email marketing, strong copywriting skills, and the ability to manage multiple projects efficiently. The organization promotes a flexible working environment and offers competitive salaries along with generous benefits including an excellent pension scheme.

Benefits

Excellent pension scheme

Private medical insurance

Generous annual leave

Flexible working

Qualifications

• Experience of email marketing, including audience segmentation and optimisation.
• Experience of a broad marketing mix and working with designers.
• Good interpersonal skills for building relationships across teams.

Responsibilities

• Creating and delivering email marketing communications.
• Developing and analysing the IOP's email marketing strategy.
• Evaluating the effectiveness of email campaigns.

Skills

Email marketing experience

Copywriting and proofreading skills

Project management

Interpersonal skills

Job description

Together with our members and leaders from the world of physics and beyond, we have identified three priorities of Skills, Science and Society which must shape our work over the next five years if we are to achieve our mission.

What will I be doing?

• Creating and delivering email marketing communications to members, stakeholders and other target audiences.
• Working with the Senior Marketing Manager to develop the IOP's email marketing strategy, including analysing results and making recommendations for future campaigns and newsletters.
• Upgrading our email templates with graphics, personalisation and optimisation.
• Working with the marketing team to ensure the delivery of high‑quality, effective offline and online marketing communications materials that meet set objectives and targets, adhere to brand guidelines and deliver consistent messages.
• Contributing to the development of integrated marketing communications plans and activities working closely with the Communications and Marketing team and building relationships with internal stakeholders.
• Evaluating the effectiveness of email campaigns, using robust analysis and monitoring tools.
• Copywriting, editing and proofing a range of online and offline marketing communications.

Projects you work on may include:

• Developing engaging communications and content for our IOP members.
• Utilising copywriting and proofreading skills to tailor content for different audiences.
• Promoting the work of the IOP and the importance and impact of physics.

Who will I work with?

• Key relationships within the marketing team and wider communications, campaign and digital teams.
• Working closely with colleagues in the membership team.
• Liaising with project teams around the organisation from education to science and innovation.

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Experience required

• Experience of email marketing, including creating email campaigns, audience segmentation and optimisation.
• Experience of a broad marketing mix, including working with designers, delivering publications and marketing assets, and planning marketing campaigns.
• Experience of copywriting, editing and proofreading.
• Experience creating and delivering campaigns in one or more email marketing platforms.
• Good interpersonal skills for building relationships across teams.
• Experience of project management, balancing priorities and delivering to tight deadlines.

Nice to have

• Experience of working within brand guidelines.
• Experience of working within a charity or membership organisation.
• Some experience of organisational data strategy and CRM.

The Institute of Physics is an open and inclusive organisation that welcomes and celebrates diversity. We know that not every candidate fits into a neat little box, and that's okay! So, even if your experience looks a little different from what we've identified but you believe you'd bring passion, creativity, and a willingness to learn, we'd love to learn more about you.

Following the impact of COVID‑19, we have developed a new, innovative and exciting trust‑based model of flexible working called How We Work. This empowers our staff to choose both individually and as a team how, when and where they work to deliver the goals of the organisation, acknowledging that there will be occasions where in‑person meetings, collaborations and events will help generate greater impact. The How We Work initiative is based on the principles of collaboration, trust, flexibility and agility. You will be allocated a “base” office which can also be a chosen place of work.

Here at the IOP we are looking for a part‑time (21 hours per week) Email Marketing Executive on a permanent basis to support us in our mission. The institute is friendly and ambitious. Inclusion and diversity are central to our work and we have a “work any­where” policy to make working at the IOP as flexible as possible. Looking after our colleagues and supporting them in life and work is our priority, ensuring they can live their best lives with competitive salaries, professional development opportunities and generous benefits.

Benefits

• An excellent pension scheme – up to 12% company contribution.
• Private medical insurance, life assurance, dental insurance, health‑care cash plan (via salary sacrifice), eye‑care vouchers, annual flu vaccinations, long‑service awards, employee assistance programme.
• Floating bank holidays – choose where to take your bank holidays throughout the year.
• Generous annual leave – 25 days starting as a standard.
• Flexible working and much more!