Brand Manager - Rare Disease - Digital Marketing Specialist

CHASE; Cambridge; Hybrid; GBP 50,000 - 75,000; Full time

Job summary

A leading biopharmaceutical company is seeking a Brand Manager focused on rare diseases. This hybrid role involves driving digital innovation within a collaborative team, ensuring campaigns are customer-centric, while utilizing tools for effective brand management and communication. Candidates must have a strong background in digital marketing, particularly within the pharma sector, along with experience in rare disease areas. Flexible working arrangements allow for just one day a week in the office, fostering a balance between professional development and personal well-being.

Benefits

Flexible working schedule

Career growth opportunities

Comprehensive benefits package

Qualifications

• Experience in UK pharma brand management required.
• Strong expertise in digital marketing tools and strategies.
• Knowledge of NHS pricing and reimbursement is essential.

Responsibilities

• Drive digital innovation and marketing across haemophilia and nephrology products.
• Lead omnichannel marketing execution and analytics.
• Manage compliant content creation using tools like Veeva and Salesforce.

Skills

Brand Management

Digital Marketing

Communication

Project Management

Education

ABPI qualification

Background in specialized secondary care

Tools

Salesforce

Adobe

Veeva

Qlik

Job description

Brand Manager - Rare Disease | Digital Marketing Specialist

Hybrid (1 day/week in Cambridge) | UK Pharma | Permanent

Competitive salary + excellent benefits package

Are you a digitally-savvy pharmaceutical marketer looking to make a meaningful impact in rare disease?

We're recruiting for a Brand Manager to join a collaborative UK marketing team working across haematology and nephrology portfolios. This is a strategic and hands-on role where you'll partner with experienced Brand Managers to deliver innovative, omnichannel campaigns-with digital at the core.

About the Company

Our client is a leading biopharmaceutical company focused on improving the lives of patients with rare diseases. Their key areas include Inflammation and Genetics & Metabolism, supported by world-class capabilities in protein biochemistry and biologics manufacturing. The culture is purpose-driven, agile, and collaborative.

Why This Role Stands Out

• Digital Leadership: Own omnichannel execution, analytics, and digital content across multiple brands.
• Rare Disease Focus: Contribute to therapies that make a real difference.
• Flexible Working: Just 1 day/week in the Cambridge office.
• Career Growth: Be part of a company that supports development and cross-functional collaboration.
• Attractive Package: Competitive salary and comprehensive benefits.

What You'll Be Doing

• Drive digital innovation across 4 products in haemophilia and nephrology.
• Localise and implement marketing plans with a focus on customer insight and digital opportunity.
• Lead omnichannel brand execution, analytics, and digital communications with the Digital Marketing Business Partner.
• Manage Veeva PromoMats and CLM platforms to ensure compliant, high-quality content.
• Use tools like Salesforce Marketing Cloud, Qlik, Adobe Creative Suite, Canva, ON24, and Drupal.
• Support national/international events including congresses and webinars.
• Provide training to sales teams and collaborate with medical, sales, and agencies.
• Analyse digital metrics and apply insights to optimise campaigns.

What You'll Bring

• UK pharma brand management experience.
• Strong digital marketing expertise (e.g. Veeva, Salesforce, Adobe, Qlik).
• Understanding of omnichannel journeys and rare disease marketing.
• Experience in haematology, nephrology, or rare disease (preferred).
• Knowledge of NHS pricing, reimbursement, and tendering across the UK and ROI.
• Background in specialised secondary care, ideally in a small/mid-sized pharma company.
• Previous specialist sales or customer-facing experience (desirable).
• Deep understanding of the ABPI/IPHA Code (ABPI qualification preferred).
• Excellent communication, collaboration, and project management skills.
• A continuous learning mindset and passion for digital innovation.

This is more than a marketing role-it's a chance to shape the future of rare disease engagement in a company that values innovation, flexibility, and growth.

Ready to bring your digital expertise to a meaningful mission? Let's talk.

Apply now or reach out for a confidential conversation.

Please apply online or contact CHASE for further information on 0131 553 6644.

Reference number: 66343