Analytics Planning Manager

Tesco UK; Welwyn Garden City; Hybrid; GBP 100,000 - 125,000; Full time

Job summary

A leading UK retailer is seeking a professional to work closely with Customer Teams, focusing on analytics and customer insights. This role involves driving understanding of customer behavior, managing insights backlog, and collaborating to create actionable briefs. The ideal candidate will have strong analytical and measurement skills, along with experience in retail or loyalty programs. Flexible working arrangements are supported, fostering a balance between professional and personal life.

Qualifications

• Experience in fast-paced, data-rich environments.
• Ability to influence cross-functional teams.
• Capability to conduct ad hoc analysis.

Responsibilities

• Drive understanding of customer behavior to inform strategies.
• Prioritize and manage the insights backlog.
• Collaborate with teams for actionable briefs.
• Maintain high standards for reporting and recommendations.
• Conduct targeted analysis for accuracy.

Skills

Strong analytics and insights experience

Measurement frameworks design

Hands-on analytical skills

Understanding of incrementality and causal measurement

Translating analysis into strategies

Background in retail or loyalty programmes

Job description

You’ll work closely with Customer Teams, including Rewards and Journeys, to develop actionable briefs for Personalisation Performance insights. In this role, you’ll translate strategy into practical operating rhythms, influence stakeholders, and make complex, customer-led decisions that drive business outcomes. You’ll also coach and develop stakeholders to strengthen their analytical and measurement capabilities.

• Customer Insight: Drive deep understanding of customer behaviour within the “Know Me, Serve Me, On My Terms” model to inform audience strategies that enhance relevance and growth.
• Workflow Oversight: Prioritise and manage the Personalisation Measurement & Insights backlog, ensuring smooth delivery and removing blockers.
• Business Partnering: Collaborate with Customer Teams and Finance to create actionable briefs, support forecasting, and translate insights into strategic decisions.
• Optimisation & Reporting: Maintain high standards for briefs and reporting, delivering clear explanations and actionable recommendations to improve audiences, triggers, and journeys.
• Ad Hoc Analysis: Conduct targeted analysis and quality assurance checks to ensure accuracy and clarity across outputs.

• Strong analytics and insights experience in fast-paced, data-rich environments.
• Proven ability to design measurement frameworks and deliver measurable value through personalisation and CRM.
• Hands‑on analytical skills with coding capability to interrogate data.
• Deep understanding of incrementality, controls, and causal measurement in multi‑channel contexts.
• Skilled at translating complex analysis into clear, actionable strategies and influencing cross‑functional teams.
• Background in retail, loyalty, or multi‑channel customer programmes is highly desirable.

You might know us as a supermarket, technology company or even for our award‑winning mobile network. Truth is, we’re all of those things, and much more. Our colleagues work with one goal in mind, helping to make every day a little better for our customers, colleagues and communities all over the world. No two customers are the same, neither are our colleagues.

At Tesco, we champion a balance that lets you thrive both in and out of work. Spend 60% of your week collaborating with colleagues at our office locations or local sites and the rest remotely. Whether you’re just kicking off your career, juggling passions, or navigating big life events, we’re here to support you. We always welcome a conversation about flexible working, so talk to us throughout your application about how we can support.

We’re proud to be an accredited Disability Confident Leader, where everyone’s welcome. That’s why we commit to providing a fully inclusive and accessible recruitment process. If you need support with your application, click here for more information. And if you’re interested in joining our team but don’t tick every box, don’t let that hold you back from applying.