Analytics Implementation Specialist

Yolo Group; Greater London; On-site; GBP 40,000 - 55,000; Full time

Job summary

A growing analytics team in Greater London is seeking an Analytics Implementation Specialist. This role requires strong JavaScript, HTML, and CSS skills, along with experience in Google Tag Manager and A/B testing processes. You will design tagging solutions, support implementation, and ensure data integrity across multiple brands. Ideal candidates have a solid understanding of analytics technologies and an excellent command of English. Experience in the iGaming sector is a plus.

Qualifications

• Experience in Analytics and A / B testing processes.
• Solid understanding of data architecture and measurement technologies.
• Excellent English communication skills.

Responsibilities

• Design and implement tagging solutions for analytics.
• Translate business requirements into technical requirements.
• Act as the point of contact for tagging and tracking issues.

Skills

Advanced JavaScript

HTML & CSS

Google Tag Manager

Google Analytics

A/B testing

Digital marketing platforms

Tools

GA4

FullStory

Job description

Our Product Analytics team is growing, and we are looking for a new team member to join us on our journey!

An Analytics Implementation Specialist is a key role to unlocking new insights and standardising the analytics architecture across multiple brands. The role will also support the development and measurement of A / B / MVT tests, so solid Javascript experience is required

Your day-to-day

• Design both standardised and bespoke tagging implementations to suit different requirements from analytics and commercial stakeholders;
• Gather business requirements and translate these into the data layer requirements to be implemented by the development team;
• Define and map these solutions into variables within our analytics platform, we use GA4, GTM and Full Story;
• Support internal developers and third parties throughout the implementation process and deployment;
• Act as the primary point of contact for all tagging and tracking issues, ensuring data integrity and quality assurance processes are in place;
• Recommend tagging strategies and implementation guides for marketing tags, A / B testing and conversion / engagement measurement;
• Proactively engaging with Product Owners and internal teams to continually enhance data collection and usage

Your background and mindset

• Advanced JavaScript, HTML & CSS skills;
• Solid understanding of various measurement and analysis technologies with proven ability to use analysis technology to solve business problems;
• Maintained a Google Tag Manager implementation, implementing best practice, and considering container size;
• Experience supporting or working directly with experimentation teams and A / B testing processes;
• Exposure to server-side tagging and understanding of API / webhooks, is a strong advantage;
• Familiarity with tools such as Google Analytics, FullStory, or similar user behavior analytics platforms;
• Hands-on experience validating marketing pixels with digital marketing platforms such as Google Ads, affiliate networks, and performance tracking tools;
• An understanding of industry-specific user behavior, acquisition channels, and regulatory considerations;
• Excellent written and verbal English;
• Experience in iGaming, sports betting, or online casino environments is a plus;
• Previous experience in front end development is a plus.

Please note, we don't offer relocation support for this position.