Account Director / Paid Search/PPC

WPP Media; Greater London; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

A leading media company in Greater London is looking for a PPC Account Director to manage paid search campaigns and lead client communications. The ideal candidate will have expert knowledge in search campaign management and a strong ability to develop relationships with clients and suppliers. Responsibilities include overseeing team performance and ensuring adherence to industry best practices. Competitive benefits and a hybrid working model are on offer, making this a great opportunity for driven professionals.

Benefits

Competitive medical insurance

Group retirement plans

Significant paid time off

Qualifications

• Expert practice area knowledge of search campaign setup and management.
• Proven experience in leadership and project management.
• Ability to communicate effectively across diverse backgrounds.

Responsibilities

• Oversee execution of paid search campaigns for clients.
• Develop strong relationships with clients and key suppliers.
• Take responsibility for team development and staffing decisions.

Skills

Leadership

Stakeholder Management

Search Campaign Management

Communication

Project Management

Tools

Google Ads

Microsoft Advertising

Search Ads 360

Job description

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

About WPP & OpenMind

OpenMind by WPP is an integrated agency model drawing on talent from across WPP. It has been created to accelerate the European transformation for Nestlé’s media function. Core to the solution is the advanced best data and technology capabilities, fuelled by WPP’s investment in AI, to maximise the impact of Nestlé media investment.

Role Summary and Impact

We are looking for a PPC Account Director who will be responsible for the coordination and delivery of your account across paid search whilst operating as the main campaign point of contact for our clients. Making use of platform knowledge and account management practices, you’ll ensure effective management of projects to brief, schedule and budget. You’ll work to deliver world class paid search campaigns which exceed our clients expectations.

Responsibilities

Campaign Management

• Responsible for the output of your team, client facing and operational, UK-based and Global Hub, and accountable for adherence to controls and best practices across paid search.
• Strategic understanding of the client’s business and KPIs, keeping up to date with latest Industry news and proactively spotting trends, product releases, and other opportunities which could enhance our activity.
• Maintain a forward thinking and innovative approach in the development of all paid search activity.

Client & Partner Management

• Develop strong relationships with your client and key suppliers, leading team communications with these stakeholders. Be able to communicate with clients on subjects outside your remit and provide them with useful insight.
• Advise internal and external stakeholders around practice area/industry trends, displaying a deep knowledge of own practice area/industry and how it impacts customer businesses.
• Demonstrate expert knowledge of and monitor the client’s industry and competitive environment in order to create effective solutions.

People Management

• Play an active role in recruitment and interviewing processes to build strong teams. This will involve leading interviews, making staffing decisions and acting as an ambassador for the team to potential candidates.
• Take responsibility for your team’s development and career progression within the agency. Leading by example to motivate and encourage those with less experience on the team.
• Ensure the effective management of more junior team members, guaranteeing workloads are monitored and prioritised to meet deadlines.

Operational Excellence

• Help to drive process automation through adoption of scripts, third party solutions and efficient ways of working.
• Lead on application and adherence to all areas of paid search activation finance process.
• Contribute to the development of strategic revenue and service opportunities.

Skills and Experience

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.
• Expert practice area knowledge and in-depth understanding of search campaign set-up, management, optimisation and reporting across Google Ads and Microsoft and technology vendor platforms such as Search Ads 360.
• Excellent understanding of the strategic and tactical application of paid search and digital marketing in general.
• Proven Project Management, Leadership, Stakholder and People Management Experience.
• Ability to lead and manage hybrid teams located in different markets.
• Ability to communicate effectively with people from diverse backgrounds, cultures, and countries.

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

Please note this is a UK based role and requires individuals to have the right to work in this location

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