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Acquisition Marketing Manager
Job summary
A leading gaming company is looking for an experienced Acquisition Marketing Manager to lead user growth through various channels including paid media and influencer partnerships. This fully remote position requires 4-5 years of relevant experience, strong analytical skills, and proficiency with campaign management tools. The successful candidate will collaborate closely with the CEO and other teams to optimize marketing efforts and drive results. Competitive salary and attractive equity options offered.
Qualifications
- 4-5 years of acquisition marketing experience.
- Proven track record in paid media and influencer marketing.
- Strong analytical skills to drive decision-making.
Responsibilities
- Develop and optimise paid media campaigns to drive user acquisition.
- Manage influencer partnerships and expand brand reach.
- Build and scale affiliate marketing programs.
Skills
Tools
Salary: $120k-$140k + Equity | Ref: 38335
My client is seeking a hands‑on Acquisition Marketing Manager to drive user growth through paid media, influencer partnerships, and affiliate marketing. Reporting directly to the CEO, you’ll be responsible for planning, executing, and optimising campaigns across these channels, with a strong emphasis on data‑driven decision‑making and measurable results. This is a fully remote position open to candidates based in North America.
- Develop, execute, and optimise paid media campaigns (including PPC, display, and paid social) to drive 여 user acquisition and revenue growth.
- Identify, recruit, and manage influencer partnerships to expand brand reach and engagement.
- Build and scale affiliate marketing programmes, managing relationships and performance with key partners.
- Analyse campaign performance, generate actionable insights, and report on KPIs to the CEO and wider team.
- Collaborate with the product and content teams to ensure campaign messaging and creative are aligned with brand objectives.
- Stay current on the latest trends and best practices in paid media, influencer, and affiliate marketing, especially within mobile gaming and pop culture.
- Test new channels and strategies to identify scalable growth opportunities.
- 4–5 years of hands‑on experience in acquisition marketing, with a proven track record in paid media, influencer, and affiliate marketing (mobile gaming, sweepstakes, prediction markets, iGaming or entertainment experience highly desirable).
- Strong analytical skills and experience using data to optimise campaigns and drive decision‑making.
- Proficiency with campaign management and analytics tools (e.g., Google Ads, Facebook Ads Manager, affiliate platforms, influencer management tools).
- Excellent communication skills, both written and verbal.
- Ability to work independently in a fast‑paced, remote environment.
- Experience with reporting and presenting campaign results to senior stakeholders.
- Bonus: Experience with SEO, email marketing, or content marketing.
* The salary benchmark is based on the target salaries of market leaders in their relevant sectors. It is intended to serve as a guide to help Premium Members assess open positions and to help in salary negotiations. The salary benchmark is not provided directly by the company, which could be significantly higher or lower.