Marketing Director – Industrial Sector

Approach People Recruitment; Lyon; Sur place; EUR 60 000 - 80 000; Plein temps

Résumé du poste

A leading recruitment agency is searching for a Marketing Director in Lyon to develop a global marketing strategy and lead a diverse team. The role requires at least 10 years of experience in strategic marketing, particularly in the industrial sector, along with fluency in English. This position offers a dynamic, innovative environment with significant impact on company growth.

Qualifications

• Minimum 10 years in a strategic marketing role, preferably in industrial or B2B.
• Must have experience in a global, multicultural setting.
• Fluency in English is essential.

Responsabilités

• Develop global marketing strategy to support commercial growth.
• Lead a marketing and communications team of 10-15.
• Drive multi-channel communication strategies.

Connaissances

Strategic marketing

Team leadership

Market analysis

Multi-channel communication

Budget management

Description du poste

Marketing Director (M / F) – Industrial Sector

Location : Lyon – International Environment

Company :

My client is a leading player in the industrial sector, specializing in the production of innovative solutions for Industry With a strong international presence, the company is experiencing steady growth and is now looking for a Marketing Director (M / F) to lead the marketing strategy and support its global expansion.

Key Responsibilities :

As Marketing Director, you will be responsible for developing and implementing the global marketing strategy to enhance the company’s visibility and support its commercial growth internationally. Your main duties will include :

• Developing and executing the marketing strategy in alignment with commercial objectives and market needs.
• Leading a marketing and communications team (10-15 people).
• Driving multi-channel communication strategies (digital, press, events, etc.).
• Identifying new market opportunities and supporting the sales teams in their development.
• Analyzing market trends, customer needs, and adjusting strategies accordingly.
• Managing marketing budgets and optimizing investments.
• Collaborating with international teams to harmonize global marketing actions.

Desired Profile :

Experience : At least 10 years of experience in a strategic marketing role, ideally within the industrial or B2B sector.

International : Experience in a global, multicultural environment is essential.

Languages : Fluent in English is required.

Leadership : Strong ability to manage and inspire a marketing team.

Strategic Vision : Sharp market analysis skills with the ability to translate insights into actionable plans.

Why join this company?

A leading company in its sector, undergoing a digital transformation.

A dynamic, innovative, and international environment.

A strategic role with high visibility and a direct impact on the company’s growth.

Interested? Send your application to