Marketing Director - France, Benelux and Nordics

At Franklin Templeton, we’re advancing our industry forward by developing new and innovative ways to help our clients achieve their investment goals. Our dynamic and diversified firm spans asset management, wealth management, and fintech, offering many ways to help investors make progress toward their goals. Our talented teams working around the globe bring expertise that’s both broad and unique. From our welcoming, inclusive, and flexible culture to our global and diverse business, we provide opportunities to help you reach your potential while helping our clients reach theirs.

Come join us in delivering better outcomes for our clients around the world!

What is the focus for the Head of Marketing - France, Benelux and the Nordics?

You will take the lead in developing and executing clear, cohesive strategic marketing plans tailored to the growing market opportunities for Franklin Templeton’s business in the France, Benelux, and Nordics region. This role oversees all client channels—advisory, discretionary, and institutional—while collaborating closely with senior business and sales leaders, client service teams, and EMEA Marketing across channels. You will also work in partnership with Global Marketing, Product Management, and Portfolio Management to deliver outstanding marketing programs that drive business growth and enhance the client experience.

While this is a leadership role, you will also be actively involved in hands-on local marketing initiatives, supported by a small team.

What are the ongoing responsibilities of the Head of Marketing - France, Benelux and the Nordics?

This role involves collaborating with cross-functional teams to develop localized marketing strategies - working closely with the local business and sales leaders, and also Global and EMEA Marketing to tailor materials, optimize campaign deployment, and track performance. You will also partner with Corporate Communications, Portfolio Management, and media agencies to enhance brand visibility through institutional advertising. A key focus will be leveraging AI to improve efficiency and utilizing social media to engage a younger, tech-savvy audience.

• Develop, manage, evaluate and review marketing strategy (including content) for the France, Benelux, Nordics region ensuring alignment with brand, sales and overall business objectives

• Drive the full marketing mix across client channels, implement key metrics to evaluate effectiveness and ROI, in collaboration with other internal and external stakeholders

• Lead the execution of local marketing activities in France, from planning to implementation

• Manage and mentor a small team of marketing professionals, fostering growth and performance

• Build a strong partnership with the local leadership teams to align on strategic priorities and ensure marketing initiatives support business goals

• Develop, maintain and evolve marketing literature, working closely with the content, product marketing, sales and product specialist to create compelling brand and product messaging

• Plan and execute local events and conferences in collaboration with local client-facing teams and other stakeholders

• Manage and update local websites, ensuring content remains relevant, aligns with corporate messaging, and integrates with local and regional sales activities

• Oversee local PR initiatives in partnership with Corporate Communications and external agencies

• Continuously assess and refine marketing strategies through data analysis and performance metrics

• Conduct and analyse third-party research to inform strategic decisions

What qualifications, skills and experience would help someone to be successful?

• Deep knowledge of the French market, with experience in France, Benelux, and Nordics preferred

• Extensive marketing leadership experience in asset management/financial services

• Strong understanding of marketing production (including Compliance) and digital marketing

• Technical expertise in investments and asset classes for clear, compelling messaging

• In-depth knowledge of target markets, distribution channels, and client needs

• Exceptional writing, grammar, and communication skills—French and English required; additional languages a plus

• Established relationships with conference organizers, agencies, and industry peers preferred.

• Strong project management and cross-functional collaboration skills

• Proficient in Outlook, PowerPoint, Word, and Excel; experience with MS Dynamics, Workday, and Marketo is a plus

• Team player with the ability to perform under pressure and meet tight deadlines

• Customer-focused mindset with a commitment to delivering high-quality outcomes

• Excellent communicator, motivator, and influencer

• Proactive, innovative, and driven to achieve success

• Skilled in managing internal and external relationships across all levels

• Self-motivated with a disciplined approach to setting and achieving goals

• Capable of elevating the marketing team's profile and driving business growth

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Experience our welcoming culture and reach your professional and personal potential!

Building teams with diverse skills, backgrounds, and experiences has always been important to us. Fostering an inclusive culture where employees feel safe to share their opinions is not only beneficial for our people but also drives innovation and enables us to deliver better client outcomes. So, regardless of your interests, lifestyle, or background, there’s a place for you at Franklin Templeton. We provide you with tools, resources, and learning opportunities to help you excel in your career and personal life.