Digital Advertising Specialist

Irish Boat Shop; Ventes; Sur place; EUR 35 000 - 50 000; Plein temps

Résumé du poste

A boating company is seeking a Digital Advertising Specialist to enhance its online presence and support sales initiatives. The role involves executing advertising strategies across multiple platforms such as Google Ads and social media. Responsibilities include managing campaign performance, coordinating marketing efforts with the sales team, and creating engaging content. The ideal candidate should possess a degree in marketing or equivalent experience, along with strong communication and project management skills. This position offers a vibrant work environment in the picturesque region of Auvergne-Rhône-Alpes.

Prestations

Holistic benefits package

Flexible work environment

Qualifications

• Bachelor’s degree in marketing, advertising, communications, or equivalent experience in digital marketing.
• Hands-on experience with digital advertising platforms such as Google Ads.
• Strong written and verbal communication skills.

Responsabilités

• Execute digital advertising strategies across multiple platforms.
• Coordinate overall advertising strategy with the Vice President of Sales.
• Manage social media posting, ensuring consistent branding.

Connaissances

Digital advertising platforms

Social media management

Content creation

Graphic design

Written communication

Collaborative teamwork

Project management

Formation

Bachelor's degree in marketing or related field

Outils

Google Ads

Facebook Ads Manager

LinkedIn Ads

Description du poste

Irish Boat Shop has been in the business of selling and servicing boats since 1961. Our founder, Dave Irish, started the Company in Harbor Springs, Michigan, and added Charlevoix and Traverse City locations. We are proud of our past and present success and always strive to give our customers high-quality service in a friendly and professional manner. Northern Michigan proves to be one of the most beautiful places with year-round outdoor activities and a small-town Midwestern feel. No matter the season, we have rugged trails, sand-covered beaches, snow-covered hills, and starry skies. Whether you are an outdoor enthusiast or enjoy tasting different craft beers, Northern Michigan has something for everyone.

We provide a positive, flexible work environment that allows you to excel and learn new skills with guidance from seasoned, experienced craftsmen. We offer a holistic benefit package and look for employees with a positive attitude and a willingness to contribute when necessary. We have unique opportunities for independent, motivated people who like to work outside alongside good people at a great Northern Michigan company. We are a full-service marina and boatyard for sail and powerboats. The variety of work and occasion for teamwork in our yard drives our employees to improve their skills and make the most of their workday.

Please, take the time to read these articles that showcase our long history and the work that we do here.

The Digital Advertising Specialist is a creative, data-driven professional responsible for executing and optimizing Irish Boat Shop’s digital advertising and marketing presence. This role supports sales initiatives while also executing digital advertising that represents Irish Boat Shop across its operations, locations, and services. Working closely with the sales team, the position ensures consistent, effective representation across digital platforms.

Key Responsibilities

• Execute day-to-day digital advertising strategies across multiple platforms, including Google Ads, Facebook, LinkedIn, and other relevant channels
• Coordinate overall advertising strategy with the Vice President of Sales to align marketing efforts with sales objectives
• Support company-wide advertising initiatives that promote Irish Boat Shop’s services, capabilities, locations, and overall operations
• Plan and support the execution of local marketing and promotional events in collaboration with the sales team and other departments as needed
• Manage and coordinate social media posting across platforms including Facebook, LinkedIn, X, and YouTube, ensuring consistent branding and messaging
• Assist the sales team in creating engaging, value-driven content for social media and digital marketing campaigns
• Support the creation of walk-through videos and visual content showcasing Irish Boat Shop inventory, services, and operations
• Create, execute, and monitor email marketing campaigns to support sales-driven and informational communication
• Monitor website performance and recommend improvements to maximize engagement, visibility, and customer experience
• Track campaign performance and recommend adjustments to improve reach, engagement, and effectiveness
• Support additional marketing and sales initiatives as assigned by management

Qualifications and Requirements

• Bachelor’s degree in marketing, advertising, communications, or a related field—or equivalent experience in digital marketing
• Hands-on experience with digital advertising platforms such as Google Ads and social media ad managers
• Working knowledge of major social media platforms and best practices for business engagement
• Graphic design skills sufficient to create digital advertisements and marketing visuals
• Strong written and verbal communication skills
• Creative mindset with attention to detail and brand consistency
• Ability to manage multiple projects and deadlines in a fast-paced environment
• Collaborative, team-oriented approach with the ability to work cross-functionally with sales and leadership
• Comfortable adapting to evolving digital trends and marketing tools

Additional Requirements

• Ability to support occasional high-season workload fluctuations