Dealer Marketing Specialist

BYD Europe; Courbevoie, Lille; Sur place; EUR 35 000 - 65 000; Plein temps

Résumé du poste

Une entreprise innovante recherche un Spécialiste Marketing Concessionnaires pour renforcer sa présence sur le marché français. Dans ce rôle clé, vous serez responsable de la création et de l'exécution de stratégies marketing efficaces, en collaborant étroitement avec les concessionnaires pour maximiser leur impact. Vous aurez l'opportunité de travailler dans un environnement dynamique, où votre créativité et votre sens de l'analyse seront essentiels pour promouvoir une gamme de véhicules électriques. Si vous êtes passionné par les solutions de transport zéro émission et souhaitez faire partie d'une mission significative, cette opportunité est faite pour vous.

Prestations

Rémunération compétitive basée sur la performance

25 jours de congés annuels + jours supplémentaires

Téléphone de société

Indemnité de transport

Événements de team building

Qualifications

• Expérience en marketing et gestion de marque, idéalement dans l'automobile.
• Capacité à analyser les tendances du marché et à planifier des événements.

Responsabilités

• Développer et gérer des plans marketing pour les concessionnaires BYD.
• Assurer le soutien aux événements locaux et l'analyse des données marketing.

Connaissances

Planification marketing

Gestion de marque

Analyse de marché

Communication efficace

Gestion de budget

Formation

Diplôme en marketing ou domaine connexe

Outils

Outils d'analyse de données

Description du poste

About BYD

Our Purpose is to build a zero-emission future that reconnects humanity with nature. We are looking for talent that connects with this mission and want to create positive impact by joining a diverse and dynamic team.

BYD is a leading, high-tech multinational, based in Shenzhen, China. Operates in four core fields of IT, automotive, new energy, and rail transit and employs over 300,000 people worldwide. As a global pioneer in New Energy Solutions BYD is dedicated to building a zero-emission ecosystem.

BYD Europe BV located in Schiedam, Netherlands is the marketing and sales HQ of BYD Co., Ltd based in Shenzhen, China. BYD Europe BV offers a full line of BYD electric vehicles, including all-electric cars, all-electric buses, and all-electric forklift trucks.

About BYD France

BYD France is the French National Sales Company of BYD BV Europe and BYD Company Ltd, a China-based company and a leading global supplier of green energy technologies. BYD France offers a range of electric vehicles, including all-electric cars, buses & forklifts. BYD is expanding its operations in France to support a growing portfolio of New Electric Vehicle Passenger car and LCVs projects.

As a Dealer Marketing Specialist, you will play a vital role in the dealer marketing landscape in France.

As a core member of the dealer marketing team, you will act as a key liaison between the marketing department, BYD regional sales team, and the dealer network to ensure the effective execution of marketing strategies and strengthen the brand’s influence in the local market.

Key Responsibilities

• Creative Planning: Develop innovative sales activity ideas to help dealers enhance their market competitiveness.
• Brand Management: Develop and manage BYD brand guidelines to ensure brand consistency across all dealer channels.
• Marketing Planning: Develop annual/quarterly marketing plans for BYD dealers to align with overall brand strategy.
• Dealer Marketing Plan Management: Coordinate the approval and validation of dealer marketing plans, working closely with the regional sales managers and the French marketing department to optimize execution processes.
• Local Market Event Support: Assist dealers in planning, organizing, and executing local marketing events to enhance brand visibility and consumer engagement.
• Event Data Collection & Analysis: Track, collect, and analyze key data from dealer marketing activities to assess effectiveness and support marketing optimization.
• On-Site Support: Regularly visit dealerships to provide guidance and hands-on support for marketing activities, ensuring the successful implementation of promotional plans.
• Local Media Investment Management: Assist in developing localized advertising strategies to ensure ad content aligns with brand identity and market needs. Collaborate with local media partners to optimize ad placements, increasing brand exposure and consumer reach. Monitor media performance, analyze ROI, and provide recommendations to enhance advertising efficiency and market impact. Ensure dealer advertisements comply with BYD brand standards and support strategy adjustments based on market trends.

Key objectives and responsibilities:

• Marketing Activity Planning & Execution: Work closely with dealers to develop and implement effective marketing strategies that enhance brand awareness and drive showroom traffic.
• Market Trend Analysis: Gather and analyze marketing activity insights to propose innovative market strategies.
• Budget Management: Plan and optimize marketing expenses to ensure efficient resource allocation and maximum market impact.
• Local Media Partnership Management: Develop and maintain relationships with local media partners to ensure precise brand communication.
• Dealer Empowerment: Provide strategic marketing advice and guidance to regional managers and dealers to optimize their promotional efforts and drive sales performance.
• Effective Communication & Coordination: Ensure all dealers receive timely marketing updates to improve campaign execution and brand influence.
• On-Site Support: Offer direct assistance to dealers in executing marketing activities effectively.

Key results

• Dealer Marketing Plan Management: Oversee the quarterly marketing plans of all BYD dealers, ensuring alignment with the brand's strategic goals.
• Marketing Activity Implementation: Work closely with dealers to execute local marketing plans and initiatives effectively.
• Sales Event Support: Organize and support dealer-led offline sales events, driving consumer engagement and purchase decisions.
• Local Media Advertising Optimization: Enhance advertising exposure, conversion rates, and ROI, improving market influence.
• Performance Growth: Support dealers in generating more leads, increasing test drives, and boosting sales to achieve market targets.

We offer:

• Performance and experience-based competitive remuneration.

• 25 days annual leave + additional holidays.

• Company phone and Commuting allowance.

• Department & company-wide teambuilding events.

• An exciting opportunity to lead the European transition to Zero Emissions transportation and de-carbonization of the economy.