Channel Marketing Lead

Mediagenix; Paris; Sur place; EUR 60 000 - 80 000; Plein temps

Résumé du poste

A leading technology provider in France is seeking a Channel Marketing Lead to develop global marketing strategies. The role includes overseeing marketing campaigns, managing budgets, and leading a team. The ideal candidate has 5 to 7 years of B2B marketing experience and strong communication skills. Offering flexible work arrangements and an extensive salary package, including perks like a company car and meal vouchers.

Prestations

Flexible working arrangements

100% electric company car

Company bonus

Meal vouchers

Group and hospital insurance

Exceptional onboarding program

Weekly sporting sessions

Qualifications

• 5 to 7 years of marketing experience in B2B and software domains.
• Proven ability to integrate deliverables into cohesive campaigns.
• Track record in multi-channel marketing execution.

Responsabilités

• Develop and execute global channel marketing strategies.
• Lead marketing campaigns, manage budgets, and collaborate with teams.
• Oversee customer advocacy programs and partner enablement.

Connaissances

B2B marketing experience

Paid media expertise

Global campaign orchestration

Excellent communication skills

Relationship building

Creative problem-solving

Interpersonal skills

Description du poste

When you stream your favorite series, tune in to live sports, or discover new content on TV, OTT platforms, or mobile, chances are the Mediagenix Platform has played a role behind the scenes. Our mission is to empower leading media companies, from BBC and Disney to Discovery and Paramount, to run their content supply chain smarter and faster. With our cloud-based platform, we help them optimize every step: from content acquisition and planning, through scheduling and distribution, to personalized audience engagement. In today’s fast-paced media world, we bring together human-centered AI and decades of industry expertise to unlock new efficiencies and creativity. Our solutions don’t just automate workflows, they support media professionals in making better decisions, telling stronger stories, and engaging audiences in more relevant, accurate and meaningful ways.

MEDIAGENIX is currently looking for a Channel Marketing Lead!

Role overview

You are responsible for developing and executing global channel marketing strategies and indirect channels. You combine strategic vision with operational excellence, managing campaigns, budgets, partner enablement, and brand governance across all markets. You lead a team and oversee external providers.

Your Key responsibilities

• Strategic Planning
• Design the global marketing plan and campaign calendar and manage the team delivers the plan
• Manage budget planning, resource allocation, and global performance tracking
• Develop corrective actions to maximize € per MQL
• Campaign & Program Execution
• Lead paid media initiatives, campaign orchestration, and cross-functional coordination with global teams.
• Collaborate with Product Marketing to prioritize content assets while ensuring delivery timelines are met.
• Oversee customer advocacy programs, including references, testimonials, and case studies.
• Articulate field and digital marketing teams with consistent and well-coordinated actions that drive impact.
• Partner Enablement & PR
• Develop and execute co-marketing programs with channel partners, ensuring alignment to brand and sales priorities.
• Manage the relationship with the PR agency and oversee press strategy to amplify brand presence in target markets.
• People Leadership
• Lead, coach, and inspire a team of marketing professionals and empower your team members by fostering ownership, accountability, and professional growth.
• Drive a diverse and inclusive culture that stimulates creativity, co-creation and collaboration across roles and geographies.
• Ensure team alignment with corporate strategy while enabling individual growth and contribution
• Analytics & Optimization
• Track and report on campaign performance, channel partner engagement, and overall program effectiveness.
• Use data insights to refine strategies, improve conversion rates, and optimize resource allocation.

Your Skills & Experience

• Relevant 5 to 7 years marketing experience in B2B and software business domain
• Proven ability to review, fine-tune, and integrate deliverables from content creators and product teams into cohesive campaigns.
• Strong track record in paid media, global campaign orchestration, and multi-channel marketing execution.
• Demonstrated success in building and managing a global channel marketing team
• Strategic thinker with the ability to balance high-level vision and detailed operational execution.
• Excellent communication, interpersonal, and presentation skills.
• Creative problem-solver who can prioritize and adapt in fast-paced environments.
• Relationship builder with negotiation and influencer skills.

Our Offer

• At Mediagenix, we believe diverse teams drive innovation and excellence. We’re committed to building an inclusive hiring process where every candidate, regardless of background, feels respected and valued.
• We are a human-centered employer offering flexible working arrangements with the freedom to thrive both in and out of the office. We speak up, dare, share and keep promises made.
• Your efforts and dedication deserve recognition. We offer an extensive salary package, featuring perks like an optional 100% electric company car with charging card, a company bonus, meal vouchers, and group and hospital insurance.
• We’ve got your back with an exceptional onboarding program. Picture this: numerous training courses with experts in their field, 1-1 mentoring, an onboarding program designed just for you, and continued support from your team. We assure you of the development of your talents. You grow = we grow!
• We are focused on your wellbeing. Whether it’s casual chats by the coffee machine, swapping life updates over lunch, or sharing laughter with colleagues, we love it. Enjoy weekly sporting sessions to recharge your mind and body, savor daily servings of delicious fresh soups, enjoy some fresh fruit and so much more.

Excited? So are we! Take the next step by applying below and let us demonstrate the endless possibilities at Mediagenix.

We're already looking forward to meeting you!