Campaign Director | Director de Cuentas PR B2C

Lewis; Madrid; Presencial; EUR 40.000 - 60.000; Jornada completa

Descripción de la vacante

A leading marketing consultancy in Madrid is seeking a Senior Account Manager to oversee client relationships and drive business growth. You will lead a team, ensure strategic communication, and manage account profitability. The ideal candidate has over 6 years of experience in a consumer agency and is fluent in both Spanish and English. This role offers the opportunity to make a significant impact within the company.

Formación

• At least 6 years of experience in a consumer agency environment at Senior Account Manager or Account Director level.
• Proven ability to secure new business and grow existing client revenues.
• Strong strategic consultancy skills with a commercial mindset.

Responsabilidades

• Engage with clients and ensure strategic relationship management.
• Oversee client communications and deliverables.
• Maximize media relations activity and client coverage.
• Lead the account team, including coaching and performance reviews.
• Monitor account profitability and manage budgets.

Conocimientos

Strategic client consultancy

Social media expertise

Team leadership

Client retention

Fluent in Spanish and English

Descripción del empleo

Key responsibilities and tasks

Client Management

• Engages in and ensures a strategic relationship with the client, providing insight and partnership across all aspects of the marketing and communications spectrum
• Responsible for ensuring excellent client communication at all levels; defining KPIs, deadlines and service agreements
• Delivers an added-value consultancy and works closely with clients to deliver campaigns, services and products across traditional and emerging communications channels
• Plays an integral role in the senior management team, ensuring account profitability and optimising the impact of revenues on the business
• Leads the new business process in collaboration with the local and regional leadership team, making key decisions and playing a crucial role in selling LEWIS credentials throughout the tender process

Media relations

• Maximises media relations activity on behalf of the client via an in depth knowledge of team networks
• Recognises and creates media opportunities for the client in line with wider industry activity
• Shares their detailed knowledge of the media landscape with team members, operating as a significant contributor in the tech, digital and consumer space
• Utilises their network to create and maximise client coverage, advising on potential narrative, storytelling and thought leadership opportunities
• Maximises their team’s understanding of current affairs by promoting a commitment to understanding the news agenda

Content

• Oversees the creation of high quality and engaging content, providing knowledgeable quality control and guidance to all relevant colleagues
• Works with the client to develop and implement an impactful content strategy
• Works with the team to improve own and others knowledge of content trends, driving a commitment to excellent story-telling across the business

Digital / Social media

• Uses social media to recognise trends and proactively promotes new tools, solutions and processes to continuously evolve and optimise client PR campaigns across the business
• Provides social media insight as well as strategic management of client activity
• Works collaboratively with the digital team to increase the utilisation and selling of digital services

Team working and development

• Takes overall leadership responsibility for the account team, including coaching, supervision, assessment and reviews of all team members
• Sets strategic team objectives on a weekly, monthly, quarterly and annual basis
• Defines deliverable client objectives and sets standards of excellence for all client activity, driving commitment from all levels of the team
• Monitors team activity levels against budget, increasing fees and negotiating with clients and suppliers where necessary
• Plays a leading role in the new business process, project managing pitch teams and delivering credible solutions to new business challenges
• Acts as leader in guiding colleagues on how to best manage campaigns and projects
• Acts as a respected line manager, working closely with line reports to maximise strengths, improve weaknesses and support career development
• Works with the Talent team to recruit high calibre candidates into the team and develop and initiate hiring strategy in line with projected organisational requirements
• Work with the HR team to reward, retain and develop the team and resolve any performance issues

Reporting and analysis

• Ensures profitability on all accounts and effectively manages budgets
• Understands and maximises the impact of client revenues on the business
• Communicates account performance internally and provide strategic advice to the client based on measurable analysis
• Monitors and reports on account KPIs and ensure accurate reporting by junior team members
• Provides detailed reports to the senior management team on request

General

• Runs and supports training sessions, with a view to maximise opportunities to expand team skills and grow revenues
• Take a proactive role in promoting TEAM LEWIS brand, its identity, values and work
• Support the HR / talent team by promoting both internal and external opportunities at TEAM LEWIS across social media and via the referral scheme
• Overall, be a guardian of best marketing practice

About you

• Highly commercial, with strong strategic client consultancy skills
• At least 6 years of experience of working in a consumer agency environment at a Senior Account Manager or Account Director level
• Well versed in social media and the integration of digital marketing into the PR landscape
• A track record of retention and the profitable growth of existing accounts
• Considered, assertive and influential; a leader with the aptitude to develop and motivate a team
• Able to provide consultancy on PR requirements as well as broader marketing strategy
• Proficiency both in Spanish and English is required
• Demonstrable success at securing new business and increasing client revenues