Executive à Allemagne

Department: Demand Generation

Employment Type: Contract

Location: Germany

• Write bespoke social media posts for the sales and executive ambassador program (selected Googlers who convey our messages in LinkedIn posts)
• Support with social media measurement
  • Collect links of all LinkedIn posts during events and all other posts that were prepared by us. Categorize all lists within a table structure.
  • Manually collect all reactions (incl. likes, comments and reshares) for LinkedIn posts within a sheet
  • Help with the creation and populating of Performance reports of LinkedIn activations after events, incl. learnings & improvement potentials
• Social Media Asset creation and review
  • Using Google Design Guidelines to conceptualise and brief Social Media Assets to our creative agencies and review them upon receival
  • Writing of LinkedIn texts, including but not limited to event learning posts, detailed LinkedIn articles, video scripts, event announcement posts and product and feature announcements in alignment with our overall messaging

• Support conceptualising and copywriting of landing pages for Paid Campaigns
• Monitor comment reactions for sentiment and to flag critical comments for paid campaign assets (including ‘typical’ ad posts on LinkedIn as well as Thought Leader ad formats, where Googler Posts are boosted to the target audience)
• Support copywriting for LinkedIn texts above campaign assets
• Article Writing: Develop and write compelling articles for Think with Google, Google's thought leadership platform for the advertising industry. Topics include best-practice case studies with Google clients, thought leadership pieces, and articles on industry insights and trends.
• Newsletter Production: Author the bi-weekly Think with Google newsletter, delivering valuable content to a subscriber base of Google clients and advertising industry professionals.
• Creative Agency Collaboration: Write briefs for and interact with creative agencies to produce high-quality graphics and visual assets that accompany articles and newsletters.

• Assist in drafting emails and written communication to Google clients, e.g. to inform them about Google’s offering at events like OMR, Dmexco and YouTube Festival

• Experience in B2B Marketing
• Experience with copywriting
• Strong experience with LinkedIn as a Marketing platform for B2B
  • Understanding of advertising formats
  • Understanding of targeting
  • Development of content for companies or ambassadors
• (plus) Understanding of the B2B Marketing landscape
• Someone who does not just look for an inbetween-job but is committed to join as for a longer period of time
• Adaptable, agile flexible, thrives in ambiguity
• Proactive / Looking to take 'ownership'
• Creative