Digital Marketing jobs in Germany

We are CARIAD, the automotive software company of the Volkswagen Group. Our teams build automotive software platforms and digital customer functions for iconic brands like Audi, Volkswagen, and Porsche - supporting the Volkswagen Group in becoming the leading automotive technology company. With CARIDIANS in Germany, the USA, China, Estonia, and India, we are transforming automotive mobility for everyone.

Join us and be part of this exciting journey!

We are Volkswagen Group Info Service AG, the central interface to mobility data by multiple Volkswagen Group brands. As an independent legal entity, the Volkswagen Group Info Services AG is the creator and home of the Data Hub. With insights from various data sources, Volkswagen Group Info Services AG shapes services and products, and thus lays the foundation for the commercial data business generating new revenue streams through licensing of data products. Volkswagen Group Info Services AG acts as trusted partner for the Volkswagen Group. Volkswagen Group Info Service AG is powered by a growing team of experts dedicated to developing and delivering data-driven solutions driving innovation forward. You'll be working with CARIAD SE on behalf of VW GIS, contributing to the next big leap in the data industry.

Learn more about Volkswagen Group Info Services AG: www.drivesomethinggreater.com

We are looking for a marketing professional who develops and manages campaign strategies that empower our sales organization and fuel e-commerce growth. In this role, you will provide customer‑centric insights, tools, and training to ensure that our sales and digital channels are equipped with data‑backed materials, compelling stories, and targeted enablement initiatives that boost lead conversion, customer acquisition, and retention.

This position is with Volkswagen Group Info Services AG (GIS). However, you would initially be assigned to GIS through an internal secondment within the Group and transferred internally for this purpose. Afterwards, you could decide to change your employer and join Volkswagen Group Info Services AG (GIS) directly.

• Define buying center profiles, lead generation logic, and acquisition strategies based on customer needs, market trends, and business priorities
• Create and maintain sales storytelling concepts, product bundles, value propositions, and training materials that enhance the effectiveness of sales and account teams
• Drive digital sales enablement by supporting the setup and optimization of e‑commerce campaigns, tools, and customer journeys that convert leads into online revenue
• Work closely with Marketing, Sales, and Product teams to develop cohesive enablement assets including presentations, pitches, and landing page concepts ensuring consistency across all channels
• Design and deliver sales enablement training sessions, workshops, and onboarding materials to ensure adoption and consistent use of campaign assets
• Track and analyze campaign performance and e‑commerce metrics translating insights into actionable improvements for future campaigns and enablement strategies

• 7+ years of experience in Marketing, Growth, Sales Enablement, or Campaign Management
• Background in B2B or digital/SaaS environments with a focus on customer acquisition or e‑commerce
• Strong understanding of campaign planning, lead generation, and buying behavior
• Ability to create sales narratives, value propositions, and enablement materials
• Familiar with digital marketing and e‑commerce concepts, customer journeys, conversion principles, and the use of e‑commerce platforms or digital sales tools
• Strong analytical skills to evaluate campaign results and derive improvements
• Proficiency with common marketing and sales tools (CRM, automation, analytics)
• Excellent communication and presentation skills
• Customer‑centric with a focus on clarity and impact
• Experience delivering trainings or workshops
• Structured, hands‑on, and solution‑oriented
• Fluent in German and English

• Remote work options
• Temporary work from abroad in selected countries
• Flextime / optional working hours
• Company pension plan
• Annual professional development
• Sabbatical option up to 6 months
• 30 days paid + 10 days unpaid leave
• Possibility for VW Group car leasing
• If you have further questions about the candidate journey at CARIAD, please contact us: careers@cariad.technology

At CARIAD, we embrace individuality and diversity because we believe our differences make us stronger. We actively seek to build teams with a variety of backgrounds, perspectives, and experiences. Our goal is to create an environment where everyone feels valued and empowered to contribute. If you need assistance with your application due to a disability, please reach out to us at careers@cariad.technology - we are happy to support you.

Job ID: 19411

Company: CARIAD SE

Location: