Growth Marketing Manager

Outokumpu; Krefeld; Hybrid; EUR 70.000 - 90.000; Vollzeit

Zusammenfassung

A leading global stainless steel company is seeking a Growth Marketing Manager in Krefeld, Germany, to drive data-driven marketing efforts in the DACH and European volume markets. The ideal candidate will have over 5 years of experience in B2B marketing, a strong analytical mindset, and proficiency in English and German. This position offers flexible hybrid working arrangements and a chance to contribute significantly to the company's growth and marketing evolution. Join us to make a meaningful impact in sustainable steel production.

Qualifikationen

• 5+ years of experience in B2B marketing, growth marketing, or marketing communications.
• Experience in data-driven demand generation and funnel optimization.
• Strong analytical mindset with data interpretation skills.

Aufgaben

• Execute data-driven growth marketing programs for assigned segments and products.
• Build and translate market insights into measurable growth plans.
• Design and scale multi-channel growth campaigns.

Kenntnisse

B2B marketing

Growth marketing

Data-driven insights

Fluent English

Fluent German

Content marketing

Digital campaigns

Ausbildung

Relevant B.Sc. or M.Sc. degree

Tools

AI-enabled marketing tools

Jobbeschreibung

Embark on a transformative journey with Outokumpu – the stainless steel market leader in Europe and the second-largest player in North America.

As part of our award-winning global Brand and Marketing team, we are looking for a Growth Marketing Manager to accelerate business growth across our sustainable stainless steel portfolio with volume markets, with a strong focus on Central Europe and the German-speaking (DACH) markets.
You will work hands‑on with growth campaigns, analytics, and experimentation, while collaborating closely with sales and other stakeholders. You will contribute to the evolution of Outokumpu’s global marketing capabilities by advancing data‑driven ways of working, marketing technologies, and digital and AI‑enabled growth approaches.

Outokumpu is accelerating the green transition as the global leader in sustainable stainless steel. Our business is based on the circular economy: our products are made from 95% recycled materials, which we then turn into fully recyclable stainless steel. This steel is utilized in various applications across society, including infrastructure, mobility, and household appliances. We are committed to 1.5°C target to mitigate climate change, and with up to 75% lower carbon footprint than the industry average, we support our customers to reduce their emissions. Together, we are working towards a world that lasts forever. Outokumpu Corporation employs approximately 8,500 professionals in close to 30 countries, with headquarters in Helsinki, Finland and shares listed in Nasdaq Helsinki. Read more: www.outokumpu.com

What You’ll Do

• Own and execute data‑driven growth marketing programs for assigned industry segments, products, and customer base, with a focus on DACH and European volume markets
• Build customer and market insight – including personas, segmentation, and differentiated messaging – and translate commercial objectives into measurable growth plans across awareness, demand, and pipeline
• Design, optimize, and scale multi‑channel growth campaigns across paid and organic channels, web, trade media, and content marketing, with clear performance and ROI tracking
• Work closely with sales, market development, and product management as a trusted growth partner, aligning marketing with business targets and funnel performance
• Drive continuous improvement by experimenting with new approaches, sharing best practices and learnings, and contributing to scalable tools, frameworks, and marketing technologies – while ensuring alignment with the global brand platform

What Makes You a Great Fit

• Relevant B.Sc. or M.Sc. degree and 5+ years of experience in B2B marketing, growth marketing, or marketing communications
• Proven experience in data‑driven demand generation and funnel optimization, ideally in volume‑driven or European markets
• Strong analytical mindset with the ability to translate data into actionable growth insights
• Fluent written and spoken English and German. Additional languages are considered a plus.>
• Growth‑oriented mindset: Curiosity, experimentation, and a focus on measurable impact across the customer acquisition funnel
• Content and digital capability: Hands‑on experience with content marketing, digital campaigns, and AI‑enabled marketing tools
• Collaboration and execution: Structured project management skills and confidence to work closely with sales, product, and commercial stakeholders
• Location: Krefeld, Germany – focus on DACH and European volume markets (flexible hybrid‑working possible)

Why Join Outokumpu?

At Outokumpu, you will be part of a global team shaping the future of the steel industry. As Growth Marketing Manager, you will work hands‑on with data‑driven growth, experimentation, and digital marketing to drive customer acquisition and revenue impact across European markets.

Your work will directly contribute to Outokumpu’s commercial success and the evolution of our Group Brand and Marketing function toward a global benchmark in modern B2B marketing.

Ready to make a meaningful impact?

Apply now through our career portal by January 15, 2026 and join us in working towards a world that lasts forever.

Our people drive our innovation. At Outokumpu, people and their expertise are at the core of the business to produce stainless steel in a safe and sustainable way. They contribute to our success by operating the machinery, systems and processes, and also by striving for continuous improvements and innovation.

Outokumpu is also committed to full equality in compensation and is the first company in the stainless steel industry to receive the Fair Pay Workplace certification.