Sport Management jobs in Canada

Staff - Non Union

Job Category M&P - AAPS Job Profile AAPS Salaried - Marketing and Sales, Level A Job Title Coordinator, Sports Marketing and Promotions Department Varsity Operations | Athletics and Recreation Compensation Range $5,365.42 - $7,709.92 CAD Monthly

The Compensation Range is the span between the minimum and maximum base salary for a position. The midpoint of the range is approximately halfway between the minimum and the maximum and represents an employee that possesses full job knowledge, qualifications and experience for the position. In the normal course, employees will be hired, transferred or promoted between the minimum and midpoint of the salary range for a job.

Posting End Date July 30, 2025

Note: Applications will be accepted until 11:59 PM on the Posting End Date.

Job End Date

Dec 18, 2025

This position is a 4-month term position for a leave replacement.

At UBC, we believe that attracting and sustaining a diverse workforce is key to the successful pursuit of excellence in research, innovation, and learning for all faculty, staff and students. Our commitment to employment equity helps achieve inclusion and fairness, brings rich diversity to UBC as a workplace, and creates the necessary conditions for a rewarding career.

Job Summary

The marketing group within the Athletics Department at UBC helps to promote the University's 26 varsity sports teams with the goal of building school pride and driving game attendance. We have several large-scale events that we promote and support during the school year along with a steady schedule of games that take place each week during the fall and spring. The Sports Marketing & Promotions Coordinator role helps to support the Athletics marketing team and provides experience with marketing activities, event coordination, community engagement, and corporate activations.

This position requires the ability to periodically work non-standard hours including evenings and weekends (e.g. attending and supporting at identified home games and strategic department events).

Organizational Status

Athletics & Recreation (A&R) is a department within the VP Students portfolio, with a strong focus on creating an exceptional UBC student experience. The A&R Department has a team of approximately 150 employees, and is led by a strong cross-unit management team. It services over 60,000 students through recreational programming, 26 varsity teams, and 13 competitive clubs along with thousands of members of the UBC community.

The Coordinator, Sports Marketing and Promotions reports to the Senior Manager, Event Operations and Promotions. Works closely with coaches/varsity staff and with other department facility managers/coordinators, staff and other campus stakeholders.

Work Performed

SPORTS MARKETING AND COMMUNICATIONS
• Leads the production and implementation of marketing and communications initiatives for social media, digital, web, print and out-of-home channels as well as on-site activations.
• Develops & reviews promotional and marketing videos assets and graphics for event promotion and engagement.
• Coordinates design process, production, and final output of new marketing materials for all units such as program guides, websites, annual reports etc.
• Responsible for monitoring and posting on social channels as well as editing and managing content on Gothunderbirds.ca
• Creation of social media videos when needed.
• Creation of videography/photography shortlist. Reviews all created content/videos to ensure content meets the appropriate brand guidelines.
• Creates or manages creation via designer for in-game elements used on jumbo screen.
• Edit high quality videos for department use like Big Block, YouTube, etc.
• Coordinates annual Athletics events including, but not limited to: Homecoming, Big Block Banquet and Hall of Fame celebrations, Thunderbird Scholarship Breakfast, Academic All-Canadian Breakfast and UBC hosted Championship events.
• Contributes to the development of marketing reports, including research, conducting surveys and market analysis.
• Responsible for consolidating annual reporting of metrics identified to assess impact and viability of marketing strategies.
• Creates and manages asset submission schedules for elements such as, print, web and social media.
• Coordinates the management of the marketing unit's library of photography and video assets.
• Responsible for updating relevant event and other promotional materials on the website.
• Coordinates initiatives to fulfil ticketing strategy plans.
• Leads the execution of identified A&R integrated marketing and brand initiatives.

PROMOTIONS AND PARTNERSHIPS
• Coordinates in-game activations and supports pre-and-post-game initiatives (e.g. ticket sales promotions, contesting, youth team visits, etc.)
• Coordinates and executes community engagement strategy and programs (e.g. outreach to teams and community groups, and managing the development of related collateral, signage, giveaways, etc.)
• Coordinates boothing opportunities and initiatives off campus.
• Manages in-game activations and supports pre-and-post-game initiatives. Coordinates logistics leading up + executes in-game activations and pre-and-post-game initiatives.
• Responsible for leading the relationships with third-party performers including anthem singers, promotional break entertainment, the UBC Thunderbird Marching Band and the UBC Cheer Team includes, coordinating schedule and logistics for activation plans + special events
• Collaborate closely with technical staff, announcers, game operations, and entertainment teams to deliver a cohesive and engaging fan experience team to execute marketing and operations plans cohesively.
• Coordinates and executes in-game activations. Manages assistant and promo team in execution.
• Leads the execution of audio visual services for all regular season activities, and special events ex. Festivals, Big Block.
• Plan, coordinate, and execute live game day entertainment by serving as the show caller on radio headset, ensuring seamless delivery for major events like Big Block and Winter Classic and during regular season games and some festival events like Pride Night and Courtside.
• Serve as the central point of communication during live events, calling all cues to synchronize timing of multimedia, live performances, and on-field activations for major events like Big Block and Winter Classic, regular season games and some festival events like Pride Night and Courtside.
• Leads the development of detailed scripts and cue sheets and lead run-throughs for major events.

STAFF MANAGEMENT
• Responsible for the onboarding, training and management of the Sports Marketing and In-Game Promotions Assistant and the Athletics Marketing Assistant (WorkLearn position).
• Responsible for the recruitment, hiring, training, management and evaluation of a small group of student staff including Game Day promotions staff and the Thunderbird Mascot.
• Responsible for onboarding student staff and oversees their payroll submissions.
• Ability to plan, develop, and monitor work schedules to ensure efficient use of personnel.
• Provides annual training on Canva + brand guidelines to all team social media/designers as well as on going troubleshooting.

OTHER
• Assists the Senior Manager with financial management of the unit including preparing and monitoring small amount of budgets for marketing and promotional events through costing sourcing and purchasing.
• Manages and tracks inventory usage of promotional goods used for gated sports and other promotional activities
• Manages sharing of media equipment & resources owned by the marketing department with different user teams and groups
• Manages the appearances of the Thunderbird mascot with internal and external unit
• Prepares identified financial reports and/or documents.
• Attends meetings, staff training retreats and completes other tasks and duties as necessary.
• Other duties, as required and assigned.

Consequence of Error/Judgement
This position represents the Department of Athletics, the students and the University. Incorrect decisions / judgment will directly affect the Department and UBC's reputation within the community at large. Incorrect decisions would have impact on the operations of programs and reputation of the UBC Thunderbirds, UBC Athletics and Recreation and the University. The Coordinator, Sports Marketing and Promotions is expected to exercise judgment, diplomacy and tact in all interactions. Standards of customer service are essential.

Supervision Received

The Senior Manager, Event Operations and Promotions provides guidance and direction to the position, but the execution and decision making of the responsibilities are solely that of the Coordinator, Sports Marketing and Promotions. Due to the magnitude of the program, staff are empowered to execute their responsibilities and work independently.

Supervision Given
Responsible for recruiting, interviewing, selecting, training, supervising, and evaluating the marketing assistants and student staff.

Minimum Qualifications
Diploma in Marketing. Minimum of one year of related experience, or the equivalent combination of education and experience.

- Willingness to respect diverse perspectives, including perspectives in conflict with one’s own

- Demonstrates a commitment to enhancing one’s own awareness, knowledge, and skills related to equity, diversity, and inclusion

Preferred Qualifications

• Strong leadership, organizational, planning and time management skills are required. Demonstrated self-starter.
• Proven communication and writing skills.
• Demonstrated accuracy and strong attention to detail.
• Ability to exercise judgement, tact, confidentiality and discretion when dealing with sensitive matters.
• Ability to take initiative, analyze problems, identify key information and issues, and effectively resolve.
• Demonstrated ability to prioritize work, multi-task and work under pressure to meet deadlines in a fast-paced environment.
• Ability to train and oversee a small staff of student employees.
• Exceptional interpersonal and relationship management skills.
• Ability to work effectively independently and in a team environment, and to bring energy, motivation and enthusiasm to the job.
• Ability to problem solve and manage conflict effectively.
• Proficiency with Microsoft Office (Word, Excel, and Powerpoint) is required.
• Experience and proficiency with Canva and/or the Adobe Creative Suite (InDesign, Illustrator, and Photoshop) is an asset.
• Knowledge of and a passion for sports is an asset.
• Familiarity with the Wordpress content management system (or other similar products) is an asset.
• Previous involvement with sport management through volunteer or work experience is an asset.
• Flexible approach to work; This position requires the ability to periodically work non-standard hours including evenings and weekends (e.g. attending and supporting at identified home games).